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posted by martyb on Wednesday July 19 2017, @11:31PM   Printer-friendly
from the if-you-pay-for-it,-are-you-no-longer-the-product? dept.

Facebook will start managing paid subscriptions to publishers' posts later this year.

AdWeek reports Facebook Says It Will Start Testing a Subscription-Based News Product in October:

A paywall is coming to Facebook, much to the delight of publishers.

Head of news partnerships Campbell Brown made the announcement at the Digital Publishing Innovation Summit in New York Tuesday, as reported by Leon Lazaroff of TheStreet.

Her announcement comes just over one week after several prominent publishers, as well as smaller newspapers—nearly 2,000 publishers in total—teamed up to form trade organization The News Media Alliance with the aim of pushing Congress for a limited antitrust exemption to negotiate with Facebook and Google.

According to Business Insider, Facebook is going to let publishers start charging readers to view stories:

With subscriptions, Facebook is opening up another way to make money off its platform at a time when some of its other publisher offerings, such as Instant Articles, have disappointed publishers. Facebook is also testing mid-roll video ads with a handful of publishers that it plans to eventually roll out to everyone.

And from TheStreet we have Facebook Exec Campbell Brown: We Are Launching a News Subscription Product:

"One of the things we heard in our initial meetings from many newspapers and digital publishers is that 'we want a subscription product -- we want to be able to see a paywall in Facebook,'" Brown said at the Digital Publishing Innovation Summit, an industry conference, in New York City on July 18. "And that is something we're doing now. We are launching a subscription product."


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  • (Score: 5, Insightful) by takyon on Thursday July 20 2017, @12:38AM

    by takyon (881) <reversethis-{gro ... s} {ta} {noykat}> on Thursday July 20 2017, @12:38AM (#541710) Journal

    People run into paywalled content in a sea of free content, and they skip it. Page views and ad impressions drop dramatically.

    If the Wall Street Journal or whatever gets an exclusive scoop, that shit is going to be on 100 free news sites within in an hour. When you search a relevant term on Google News or Facebook, you will click on the free news.

    --
    [SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
    Starting Score:    1  point
    Moderation   +3  
       Insightful=3, Total=3
    Extra 'Insightful' Modifier   0  
    Karma-Bonus Modifier   +1  

    Total Score:   5