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posted by martyb on Wednesday July 19 2017, @11:31PM   Printer-friendly
from the if-you-pay-for-it,-are-you-no-longer-the-product? dept.

Facebook will start managing paid subscriptions to publishers' posts later this year.

AdWeek reports Facebook Says It Will Start Testing a Subscription-Based News Product in October:

A paywall is coming to Facebook, much to the delight of publishers.

Head of news partnerships Campbell Brown made the announcement at the Digital Publishing Innovation Summit in New York Tuesday, as reported by Leon Lazaroff of TheStreet.

Her announcement comes just over one week after several prominent publishers, as well as smaller newspapers—nearly 2,000 publishers in total—teamed up to form trade organization The News Media Alliance with the aim of pushing Congress for a limited antitrust exemption to negotiate with Facebook and Google.

According to Business Insider, Facebook is going to let publishers start charging readers to view stories:

With subscriptions, Facebook is opening up another way to make money off its platform at a time when some of its other publisher offerings, such as Instant Articles, have disappointed publishers. Facebook is also testing mid-roll video ads with a handful of publishers that it plans to eventually roll out to everyone.

And from TheStreet we have Facebook Exec Campbell Brown: We Are Launching a News Subscription Product:

"One of the things we heard in our initial meetings from many newspapers and digital publishers is that 'we want a subscription product -- we want to be able to see a paywall in Facebook,'" Brown said at the Digital Publishing Innovation Summit, an industry conference, in New York City on July 18. "And that is something we're doing now. We are launching a subscription product."


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  • (Score: 1) by corey on Thursday July 20 2017, @09:52PM

    by corey (2202) on Thursday July 20 2017, @09:52PM (#542078)

    I'm going to express an opinion that's a polar opposite to every comment here and say this might be a good thing.

    Not sure how aware everyone here is about how the media is dying and along with it is going good journalism (along with bad - Murdoch et al). But they are, and they're trying to find any way to connect with the younger generations and Facebook is a way for them. Given these generations have grown up selling their personal info for free stuff, it might be a long straw. But I support any way that private companies such as The Guardian can derive income and continue to employ professional journalists to dig deep into issues and keep the politicians in line.

    I dislike Facebook like everyone else here and don't have an account but this might be a way for people to access journalistic content without visiting news outlet websites.

    All the other ramifications like Facebook knowing exactly what people consume, aucks balls.