Stories
Slash Boxes
Comments

SoylentNews is people

posted by mrpg on Sunday July 30 2017, @04:00PM   Printer-friendly
from the good dept.

Procter & Gamble Co. said that its move to cut more than $100 million in digital marketing spend in the June quarter had little impact on its business, proving that those digital ads were largely ineffective.

Almost all of the consumer product giant’s advertising cuts in the period came from digital, finance chief Jon Moeller said on its earnings call Thursday. The company targeted ads that could wind up on sites with fake traffic from software known as “bots,” or those with objectionable content.

“What it reflected was a choice to cut spending from a digital standpoint where it was ineffective, where either we were serving bots as opposed to human beings or where the placement of ads was not facilitating the equity of our brands,” he said.
...
It’s unclear whether P&G has shifted more spending to other media, including television, as it tweaks its digital spending approach. TV networks have been making an aggressive case that marketers have over-allocated budgets to the dark alleys of digital, and should move ad money back into TV.

Moving ad budget back to TV would be a brilliant move. Septuagenarians present a brisk market for Pampers.


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 2) by Gaaark on Sunday July 30 2017, @07:34PM (1 child)

    by Gaaark (41) on Sunday July 30 2017, @07:34PM (#546788) Journal

    Whenever i see ads (not just internets) i think "Do these really work? I don't think so."

    God i could drink a Cuke right now.... it's heaven in a can!

    --
    --- Please remind me if I haven't been civil to you: I'm channeling MDC. ---Gaaark 2.0 ---
    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2  
  • (Score: 0) by Anonymous Coward on Monday July 31 2017, @01:57AM

    by Anonymous Coward on Monday July 31 2017, @01:57AM (#546932)

    Don't make me call the Elders of the Internet on you...