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From Venture Beat
Just as summer's sear leads to winter's freeze, the unchecked growth of ad blockers (30 percent increase last year) will lead to a comeback in banner ads.
The reason comes down to why most people install ad blockers in the first place. It's not for ideology — an obsession with privacy or an anti-capitalist bent — it's a cost-benefit calculation. The price of an ad blocker is a free, two-minute download, and the benefit is less friction while browsing the web. Good deal!
Recent trends will change those economics and for some, it's already happened.
[...] You installed your ad blocker to stave off interruptions like these, but now ad blockers are the surest way of attracting them. That's because publishers will tug ceaselessly at your pant legs bawling, "please won't you whitelist us in your ad blocker!" And these messages will only grow in number and fervor for two reasons.
Sounds like whistling past the graveyard, or reading goat entrails to me. The whining about disabling your ad blocker is generally much more polite than the blocked ads, so no thanks.
(Score: 2, Insightful) by Anonymous Coward on Sunday July 30 2017, @10:13PM (3 children)
Yea, this is already a thing since more than a year. Some sites like primewire/redtube will even push virus popups if you block ads. The arms race is on, fuck the normies. If a site truly refuses to work I just leave. If it starts begging me, I block that too.
(Score: 3, Interesting) by kaszz on Sunday July 30 2017, @11:10PM
Even better, if a site detect ads not being downloaded etc and blocking content or nagging based on that. Then any browser can simple outsource all downloading with the right headers to some concurrent process that will download the header and then the rest at 1 kByte/s. It's a win-win the site thinks ads are displayed and the viewer don't waste communication capacity or has to endure the crap-ads.
(Score: 0) by Anonymous Coward on Monday July 31 2017, @01:07AM (1 child)
Stuff like this has been around for much, much longer than one year. I've been blocking ad-block blockers since at least 2006 in the form of stuff like "Anti-Leech" (who's "fool proof" junk you could defeat by blocking it with a hosts file/proxy) (ditto with malware ads, those have been around since before 2000, they've existed since the infancy of online advertisment although they were confined to warez and porn sites back then and were explicit, that is, the networks knew full well they were distributing malware (dialers usually), it was their main buisness model which it still is for many).
(Score: 2) by jmorris on Monday July 31 2017, @01:21AM
In other words they have a minimum competence bar you need to pass to be permitted in, any newb and most LEOs will get own3d so fast they wouldn't come back a second time... after they get their PC back from the shop. Not a good model for legit sites though, but it is getting almost that bad at a lot of supposed "mainstream media" sites. Hence why everyone is installing blockers and ain't going to be persuaded to stop, getting a PC disinfected is too traumatic and expensive.