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From Venture Beat
Just as summer's sear leads to winter's freeze, the unchecked growth of ad blockers (30 percent increase last year) will lead to a comeback in banner ads.
The reason comes down to why most people install ad blockers in the first place. It's not for ideology — an obsession with privacy or an anti-capitalist bent — it's a cost-benefit calculation. The price of an ad blocker is a free, two-minute download, and the benefit is less friction while browsing the web. Good deal!
Recent trends will change those economics and for some, it's already happened.
[...] You installed your ad blocker to stave off interruptions like these, but now ad blockers are the surest way of attracting them. That's because publishers will tug ceaselessly at your pant legs bawling, "please won't you whitelist us in your ad blocker!" And these messages will only grow in number and fervor for two reasons.
Sounds like whistling past the graveyard, or reading goat entrails to me. The whining about disabling your ad blocker is generally much more polite than the blocked ads, so no thanks.
(Score: 4, Insightful) by looorg on Sunday July 30 2017, @10:47PM (2 children)
Ad-blocking is just the start, if you try and sneak past the blocker then I'll block all your cookie setting rights and then I'll disable javascript on your site. If that breaks your site I guess I'll just have to go someplace else - it's hard to be unique on the web these days. Certainly so when it comes to news which is mostly where you run into adverts. So if they wanna hardcode in banners like in ye' olden days then go ahead. I'll add a few lines to the blocker database and wildcard block that shit the next time I see them.
Is it a cost-benefit calculation? Possibly, it's more that I find them intrusive and advertisers have proven themselves again and again to not be very trustworthy or all that selective when it comes to showing me ads. Better then to not see them at all.
(Score: 2) by Hyper on Sunday July 30 2017, @11:01PM (1 child)
I use NoScript to disable javascript by default
(Score: 3, Informative) by Anonymous Coward on Sunday July 30 2017, @11:13PM
javascript is even worst than flash