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posted by martyb on Sunday July 30 2017, @09:37PM   Printer-friendly
from the Strange-Prophesies dept.

From Venture Beat

Just as summer's sear leads to winter's freeze, the unchecked growth of ad blockers (30 percent increase last year) will lead to a comeback in banner ads.

The reason comes down to why most people install ad blockers in the first place. It's not for ideology — an obsession with privacy or an anti-capitalist bent — it's a cost-benefit calculation. The price of an ad blocker is a free, two-minute download, and the benefit is less friction while browsing the web. Good deal!

Recent trends will change those economics and for some, it's already happened.

[...] You installed your ad blocker to stave off interruptions like these, but now ad blockers are the surest way of attracting them. That's because publishers will tug ceaselessly at your pant legs bawling, "please won't you whitelist us in your ad blocker!" And these messages will only grow in number and fervor for two reasons.

Sounds like whistling past the graveyard, or reading goat entrails to me. The whining about disabling your ad blocker is generally much more polite than the blocked ads, so no thanks.


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  • (Score: 0) by Anonymous Coward on Monday July 31 2017, @06:20AM (1 child)

    by Anonymous Coward on Monday July 31 2017, @06:20AM (#547001)

    Currently every site that refuses to display the content without the ads can be cured by blocking Javascript from that site.

    Not forbes.com.

  • (Score: 3, Informative) by jmorris on Monday July 31 2017, @08:29AM

    by jmorris (4844) on Monday July 31 2017, @08:29AM (#547033)

    My default policy of allowing the site itself almost works, also have to enable forbesimg.com but that gets me in, no ads. This war of stupid will of course continue to escalate.