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From Venture Beat
Just as summer's sear leads to winter's freeze, the unchecked growth of ad blockers (30 percent increase last year) will lead to a comeback in banner ads.
The reason comes down to why most people install ad blockers in the first place. It's not for ideology — an obsession with privacy or an anti-capitalist bent — it's a cost-benefit calculation. The price of an ad blocker is a free, two-minute download, and the benefit is less friction while browsing the web. Good deal!
Recent trends will change those economics and for some, it's already happened.
[...] You installed your ad blocker to stave off interruptions like these, but now ad blockers are the surest way of attracting them. That's because publishers will tug ceaselessly at your pant legs bawling, "please won't you whitelist us in your ad blocker!" And these messages will only grow in number and fervor for two reasons.
Sounds like whistling past the graveyard, or reading goat entrails to me. The whining about disabling your ad blocker is generally much more polite than the blocked ads, so no thanks.
(Score: 2) by donkeyhotay on Monday July 31 2017, @02:55PM (3 children)
One of the trends I'm seeing are the banners that say things like, "We get it. Ads are annoying." No, you DON'T get it. I don't use an ad blocker because ads are annoying. I use an ad blocker because ads install malware. There is no material -- no news story or article -- that is worth having my laptop infected with a virus.
Technologically speaking, there is no reason why sites can't display ads. If they display them using html, or some other approach, the ad blockers won't discern them from other material and they won't get blocked. But the website owners are lazy. They want to connect to services that stream ads, and they won't take any responsibility for any malware that gets installed.
Sure, I'll whitelist you. Just give me a guarantee, in writing, that you will pay me $100,000 if I catch any malware from ads on your website.
BTW, banner ads are rarely a problem. The asychronous nature of javascript being what it is, after the page has loaded, all you have to do is hit refresh then immediately hit cancel and you can see the page without the banner.
(Score: 2) by tangomargarine on Monday July 31 2017, @04:09PM (2 children)
Those are particularly great when they kill the entire website until you disable it. So what they're actually saying is, "We get that you think ads are annoying...but you're wrong. Here, have some ads!"
"Is that really true?" "I just spent the last hour telling you to think for yourself! Didn't you hear anything I said?"
(Score: 2) by Osamabobama on Monday July 31 2017, @05:47PM (1 child)
It's not so much that they are telling you are wrong, but they are accepting the challenge: ""We get that you think ads are annoying...but you ain't seen nothin' yet. Watch this!"
(On another note, who is responsible for automatically capitalizing the italic tags in the comment box? That's also annoying.)
Appended to the end of comments you post. Max: 120 chars.
(Score: 2) by tangomargarine on Monday July 31 2017, @07:28PM
Heh. Yeah, that works, too.
I mean, HTML is context-insensitive so all-caps or no-caps are both valid as long as you're consistent...
"Is that really true?" "I just spent the last hour telling you to think for yourself! Didn't you hear anything I said?"