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From Venture Beat
Just as summer's sear leads to winter's freeze, the unchecked growth of ad blockers (30 percent increase last year) will lead to a comeback in banner ads.
The reason comes down to why most people install ad blockers in the first place. It's not for ideology — an obsession with privacy or an anti-capitalist bent — it's a cost-benefit calculation. The price of an ad blocker is a free, two-minute download, and the benefit is less friction while browsing the web. Good deal!
Recent trends will change those economics and for some, it's already happened.
[...] You installed your ad blocker to stave off interruptions like these, but now ad blockers are the surest way of attracting them. That's because publishers will tug ceaselessly at your pant legs bawling, "please won't you whitelist us in your ad blocker!" And these messages will only grow in number and fervor for two reasons.
Sounds like whistling past the graveyard, or reading goat entrails to me. The whining about disabling your ad blocker is generally much more polite than the blocked ads, so no thanks.
(Score: 4, Insightful) by ilsa on Monday July 31 2017, @03:02PM (1 child)
The thing is, if it was *just* about ads, then people wouldn't need ad blockers. But it's not. It's about:
-Obnoxious ads that flash or otherwise try to dominate the page above and beyond the actual content
-Ads that actively try to *mislead* people. For example, claiming that they are a legitimate download link
-Ad companies unwillingness to curate their ads, resulting in the above as well as countless incidents of malware being propagated through ad networks
-The time delay forced upon a web page because their ad server is slow, or includes badly written javascript that either balloons the size of the page, or causes the page/browser to bog down.
If ads stayed the way they were a decade again, basically just gives or plain text, people wouldn't complain. Ad companies deserve every single bit hostility that is being directed towards them.
(Score: 2) by FakeBeldin on Monday July 31 2017, @07:54PM
This is one of the things that the folks at Google understood well.
First they used it for their search engine. Not an impossible-to-navigate filled screen where there might be a search bar, but just a logo and a search bar. BAM!
Then they got into the ad market with Google Adwords. Advertisements that are words.
When I notice them, I tend to appreciate them - if not for their content, then for their non-intrusiveness.
Yes, I get that this doesn't translate well to other websites than search engines, but for search engines, it's a genuinely awesome way to have ads while not being annoying.