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Ad Blockers' Self-Immolation?

posted by martyb on Sunday July 30 2017, @09:37PM   Printer-friendly
from the Strange-Prophesies dept.

jimbrooking writes:

From Venture Beat

Just as summer's sear leads to winter's freeze, the unchecked growth of ad blockers (30 percent increase last year) will lead to a comeback in banner ads.

The reason comes down to why most people install ad blockers in the first place. It's not for ideology — an obsession with privacy or an anti-capitalist bent — it's a cost-benefit calculation. The price of an ad blocker is a free, two-minute download, and the benefit is less friction while browsing the web. Good deal!

Recent trends will change those economics and for some, it's already happened.

[...] You installed your ad blocker to stave off interruptions like these, but now ad blockers are the surest way of attracting them. That's because publishers will tug ceaselessly at your pant legs bawling, "please won't you whitelist us in your ad blocker!" And these messages will only grow in number and fervor for two reasons.

Sounds like whistling past the graveyard, or reading goat entrails to me. The whining about disabling your ad blocker is generally much more polite than the blocked ads, so no thanks.

Original Submission

 
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  • (Score: 2) by tangomargarine on Monday July 31 2017, @04:09PM (2 children)

    by tangomargarine (667) on Monday July 31 2017, @04:09PM (#547213)

    "We get it. Ads are annoying."

    Those are particularly great when they kill the entire website until you disable it. So what they're actually saying is, "We get that you think ads are annoying...but you're wrong. Here, have some ads!"

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    "Is that really true?" "I just spent the last hour telling you to think for yourself! Didn't you hear anything I said?"
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  • (Score: 2) by Osamabobama on Monday July 31 2017, @05:47PM (1 child)

    by Osamabobama (5842) on Monday July 31 2017, @05:47PM (#547267)

    "We get that you think ads are annoying...but you're wrong. Here, have some ads!"

    It's not so much that they are telling you are wrong, but they are accepting the challenge: ""We get that you think ads are annoying...but you ain't seen nothin' yet. Watch this!"

    (On another note, who is responsible for automatically capitalizing the italic tags in the comment box? That's also annoying.)

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    Appended to the end of comments you post. Max: 120 chars.

    • (Score: 2) by tangomargarine on Monday July 31 2017, @07:28PM

      by tangomargarine (667) on Monday July 31 2017, @07:28PM (#547315)

      Heh. Yeah, that works, too.

      I mean, HTML is context-insensitive so all-caps or no-caps are both valid as long as you're consistent...

      --
      "Is that really true?" "I just spent the last hour telling you to think for yourself! Didn't you hear anything I said?"