Apple will invest heavily in original TV content to try to counter other television and streaming services:
Apple will invest approximately $1 billion in acquiring and producing original TV shows over the next year, according to The Wall Street Journal. The investment could result in as many as 10 new shows, a source told the publication, with the iPhone-maker looking to match the high-quality output of networks like HBO.
The market for this sort of content is already crowded, and both traditional broadcasters and new media are fighting over lucrative deals for original hits. Apple previously focused on renting TV shows and movies through iTunes, but this business has been damaged by the rise of subscription services. The company's share of the movie rental-and-sales market is estimated to have dropped from 50 per cent in 2012 to less than 35 per cent recently.
HBO spent about $2 billion on content in 2016 and Netflix is expected to spend $6 billion on content in 2017.
(Score: 2) by Phoenix666 on Thursday August 17 2017, @12:17PM (2 children)
Apple has $250 billion in cash. They could buy the entire content industry, music included, and barely feel it. If they really wanted to they could blow everyone else out of the water by snapping up all the talent.
Washington DC delenda est.
(Score: 1) by AssCork on Thursday August 17 2017, @12:48PM (1 child)
I'm pretty sure Disney would stop them.
Hopefully the matter would be decided peacefully with giant robots [soylentnews.org] fighting [imdb.com] in a remote location [gps-latitude-longitude.com]
Just popped-out of a tight spot. Came out mostly clean, too.
(Score: 2) by Phoenix666 on Thursday August 17 2017, @12:52PM
I can't even imagine what shape that battle would take, Micky Mouse and Goofy taking on the Teletubbies?
Washington DC delenda est.