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Apple Investing $1 Billion in Acquiring and Producing TV Shows

posted by martyb on Thursday August 17 2017, @09:30AM   Printer-friendly
from the Watch-Apple-TV-on-your-Apple-TV dept.

takyon writes:

Apple will invest heavily in original TV content to try to counter other television and streaming services:

Apple will invest approximately $1 billion in acquiring and producing original TV shows over the next year, according to The Wall Street Journal. The investment could result in as many as 10 new shows, a source told the publication, with the iPhone-maker looking to match the high-quality output of networks like HBO.

The market for this sort of content is already crowded, and both traditional broadcasters and new media are fighting over lucrative deals for original hits. Apple previously focused on renting TV shows and movies through iTunes, but this business has been damaged by the rise of subscription services. The company's share of the movie rental-and-sales market is estimated to have dropped from 50 per cent in 2012 to less than 35 per cent recently.

HBO spent about $2 billion on content in 2016 and Netflix is expected to spend $6 billion on content in 2017.

Original Submission

 
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  • (Score: 1) by AssCork on Thursday August 17 2017, @12:45PM (1 child)

    by AssCork (6255) on Thursday August 17 2017, @12:45PM (#555261) Journal

    And here I thought one of Apples shows was going to involve giant spider-demons that shot graphene bullets and caught planes in carbon nanotube webs...
    /me closes apple.com tab
    Whew, that was close!

    --
    Just popped-out of a tight spot. Came out mostly clean, too.

  • (Score: 2) by c0lo on Thursday August 17 2017, @12:55PM

    by c0lo (156) Subscriber Badge on Thursday August 17 2017, @12:55PM (#555266) Journal

    And here I thought one of Apples shows was going to involve giant spider-demons that shot graphene bullets and caught planes in carbon nanotube webs...

    Only because I commented on the wrong story, it doesn't mean what you thought won't happen.
    By how well the world fairs today, I'd rather bet it will happen.

    /me closes apple.com tab
    Whew, that was close!

    Better safe than sorry.

      (grin)

    --
    https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford