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posted by martyb on Thursday August 17 2017, @09:30AM   Printer-friendly
from the Watch-Apple-TV-on-your-Apple-TV dept.

Apple will invest heavily in original TV content to try to counter other television and streaming services:

Apple will invest approximately $1 billion in acquiring and producing original TV shows over the next year, according to The Wall Street Journal. The investment could result in as many as 10 new shows, a source told the publication, with the iPhone-maker looking to match the high-quality output of networks like HBO.

The market for this sort of content is already crowded, and both traditional broadcasters and new media are fighting over lucrative deals for original hits. Apple previously focused on renting TV shows and movies through iTunes, but this business has been damaged by the rise of subscription services. The company's share of the movie rental-and-sales market is estimated to have dropped from 50 per cent in 2012 to less than 35 per cent recently.

HBO spent about $2 billion on content in 2016 and Netflix is expected to spend $6 billion on content in 2017.


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  • (Score: 2) by bryan on Thursday August 17 2017, @06:32PM (1 child)

    by bryan (29) <bryan@pipedot.org> on Thursday August 17 2017, @06:32PM (#555485) Homepage Journal

    Or maybe because a large portion of American TV is now produced in Canada, the availability of black actors in a country with only a 2.9% black population [wikipedia.org] is harder to find.

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  • (Score: 2) by takyon on Thursday August 17 2017, @08:31PM

    by takyon (881) <reversethis-{gro ... s} {ta} {noykat}> on Thursday August 17 2017, @08:31PM (#555552) Journal

    The film and TV industry has expanded greatly outside of California and New York. The third largest state for film and TV? Georgia [wikipedia.org]. More production money was spent there than in Ontario in 2013, with about 79% as much spent in Georgia as in British Columbia. Aggressive tax incentives/exemptions have fueled the growth.

    Georgia is over 30% black [wikipedia.org]. Atlanta, "the Hollywood of the South", is around 51% black [wikipedia.org] (down from 61.4% in 2000).

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