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posted by CoolHand on Monday August 21 2017, @09:44PM   Printer-friendly
from the just-duck-it dept.

Is the term "google" too generic and therefore unworthy of its trademark protection? That's the question before the US Supreme Court.

Words like teleprompter, thermos, hoover, aspirin, and videotape were once trademarked. They lost the status after their names became too generic and fell victim to what is known as "genericide."

What's before the Supreme Court is a trademark lawsuit that Google already defeated in a lower court. The lawsuit claims that Google should no longer be trademarked because the word "google" is synonymous to the public with the term "search the Internet."

"There is no single word other than google that conveys the action of searching the Internet using any search engine," according to the petition to the Supreme Court.

It's perhaps one of the most consequential trademark case before the justices since they ruled in June that offensive trademarks must be allowed.

Source: Ars Technica


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  • (Score: 0) by Anonymous Coward on Tuesday August 22 2017, @01:17AM

    by Anonymous Coward on Tuesday August 22 2017, @01:17AM (#557333)

    Do we want the legal president

    Evidently, Americans want the illegal president, or at least the "honor his heritage" Nazi sympathizing one. Not that this should be taken as any kind of precedent, because Lindberg did it first.