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posted by cmn32480 on Wednesday August 30 2017, @06:54AM   Printer-friendly
from the good-for-the-consumer dept.

Amazon.com Inc. spent its first day as the owner of a brick-and-mortar grocery chain cutting prices at Whole Foods Market as much as 43 percent.
...
The tech giant's $13.7 billion purchase of Whole Foods has sent shock waves through the already changing $800 billion supermarket industry. The wedding between Amazon and the upscale grocery promises to upend the way customers shop for groceries. Cutting prices at the chain with such an entrenched reputation for high cost that its nickname is Whole Paycheck is a sign that Amazon is serious about taking on competitors such as Wal-Mart Stores Inc., Kroger Co. and Costco Wholesale Corp.

"Price was the largest barrier to Whole Foods' customers," said Mark Baum, a senior vice president at the Food Marketing Institute, an industry group. "Amazon has demonstrated that it is willing to invest to dominate the categories that it decides to compete in. Food retailers of all sizes need to look really hard at their pricing strategies, and maybe find some funding sources to build a war chest."

"Whole Paycheck" is now "Half Paycheck."


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  • (Score: 0) by Anonymous Coward on Wednesday August 30 2017, @07:09AM (1 child)

    by Anonymous Coward on Wednesday August 30 2017, @07:09AM (#561368)

    Only high volume items will get significant price cuts.

    Costco, ALDI, and Walmart are still better places to shop.

  • (Score: 0) by Anonymous Coward on Wednesday August 30 2017, @01:38PM

    by Anonymous Coward on Wednesday August 30 2017, @01:38PM (#561484)

    Our local Aldi seems to consistently have the best avocados.

    We are ~3000 mi (5000Km) from California and historically I've often felt that the Californians have been keeping all the good avocados for themselves. Years ago it was so bad that I quit buying them locally and only had avocados when I was working in California.

    Therefore, Aldi must have somehow broken through the barrier and worked out how to export good ones to the rest of the country.

    A Whole Foods is just about to open nearby, I'll be checking, maybe they have also figured out how to get good ones out of California.