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Juicero Squeezed to Death

posted by CoolHand on Friday September 01 2017, @10:51PM   Printer-friendly
from the juice-explosion dept.

takyon writes:

One of Silicon Valley's most infamous recent startups is shutting down:

Juicero, the company that made its name by creating a proprietary juice-squeezing machine, is shutting down. The announcement comes from Juicero's website. In its post, the company writes that it is suspending the sale of both its juice packets and its Juicero Press device. The last juice packet delivery will occur next week. All customers have up to 90 days to request a refund for their purchase of the Juicero Press, regardless of when they bought it. Fortune reports that employees are being given 60 days notice.

Previously: Juicero Squeezed by Press and Internet

Original Submission

 
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  • (Score: 2, Insightful) by Anonymous Coward on Friday September 01 2017, @10:59PM (7 children)

    by Anonymous Coward on Friday September 01 2017, @10:59PM (#562762)

    That shit was ridiculous.

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  • (Score: 0, Flamebait) by Ethanol-fueled on Saturday September 02 2017, @12:17AM (5 children)

    by Ethanol-fueled (2792) on Saturday September 02 2017, @12:17AM (#562780) Homepage

    " In order to fulfill our mission, we announced last month that we would shift our resources to focus on lowering the price of the Press and Produce Packs. We began identifying ways that we could source, manufacture and distribute at a lower cost to consumers.

    During this process, it became clear that creating an effective manufacturing and distribution system for a nationwide customer base requires infrastructure that we cannot achieve on our own as a standalone business. We are confident that to truly have the long-term impact we want to make, we need to focus on finding an acquirer with an existing national fresh food supply chain who can carry forward the Juicero mission. "

    So yeah, for what it was, it was way too fucking expensive. Distribution, my ass. If Joe Shit the lone used book seller can partner with Amazon, so could they.

    Makes me wonder if the idea would have succeeded had their offices been closer to Fresno, where there is an abundance of fresh produce -- but nooooooooo, they have to be Silicon valley hipsters and have their $20 lattes and sit around and talk about how their all-White staff (except for the Hispanic janitor who pays $1000/mo rent to live in a walk-in closet) are soooo diverse and tolerant and good for the environment (like the packets that contain their juice are).

    • (Score: 0) by Anonymous Coward on Saturday September 02 2017, @12:43AM

      by Anonymous Coward on Saturday September 02 2017, @12:43AM (#562790)

      They were in Davenport, on the coast near Santa Cruz . The only crop there is Brussels sprouts

    • (Score: 4, Insightful) by Anonymous Coward on Saturday September 02 2017, @02:42AM (1 child)

      by Anonymous Coward on Saturday September 02 2017, @02:42AM (#562817)

      Fuck, do you idiots spend every waking moment of your life comparing everything to race all the time? No wonder you're such insufferable assholes.

    • (Score: -1, Redundant) by Anonymous Coward on Saturday September 02 2017, @10:23AM

      by Anonymous Coward on Saturday September 02 2017, @10:23AM (#562896)

      +1 fucking spot on.

    • (Score: 0) by Anonymous Coward on Sunday September 03 2017, @08:27AM

      by Anonymous Coward on Sunday September 03 2017, @08:27AM (#563090)

      The factory that makes the packets is in Los Angeles. [truthdig.com]

  • (Score: -1, Flamebait) by Anonymous Coward on Saturday September 02 2017, @04:36AM

    by Anonymous Coward on Saturday September 02 2017, @04:36AM (#562852)

    Yeah gud jerb foggits.