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One of Silicon Valley's most infamous recent startups is shutting down:
Juicero, the company that made its name by creating a proprietary juice-squeezing machine, is shutting down. The announcement comes from Juicero's website. In its post, the company writes that it is suspending the sale of both its juice packets and its Juicero Press device. The last juice packet delivery will occur next week. All customers have up to 90 days to request a refund for their purchase of the Juicero Press, regardless of when they bought it. Fortune reports that employees are being given 60 days notice.
Previously: Juicero Squeezed by Press and Internet
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poverty, n.:
An unfortunate state that persists as long
as anyone lacks anything he would like to have.
(Score: 2) by SomeGuy on Saturday September 02 2017, @12:17AM (1 child)
So let me get this straight, they plop a bunch of vegetable crap in to a packet at a factory, mail it to people, then they are supposed to crush this stuff with their fancy "juicer" that isn't really a juicer, just a crusher, so they can get a bit of juice out of that crap?
Why not just juice the stuff at the factory and sell it at Walmart like everyone else?
That's stupid enough as is, chipping the things so it won't let you freeze and use packets later? Was there anything else it "helpfully" prevented people from doing?
I'm guessing the real money maker was probably in the wi-fi and data mining.
> The last juice delivery will occur next week
I'd ask who is stupid enough to even still be using this, but I'm honestly surprised that the mindless consumertards weren't bashing down their doors trying to get one. Because wi-fi and teh cloud and new kool and stuff. It probably has blue LEDs too.
(Score: 2) by Grishnakh on Saturday September 02 2017, @01:12AM
The "mindless consumertards" aren't quite as dumb as people think. The big thing to understand about them is that they're cheap. So sell them some ultra-cheap chintzy crap and they'll buy it, even if it means tossing it out soon. Or sell them some overpriced thing that actually works pretty well, but the per-use cost doesn't seem very high (it's only overpriced when you look at the total cost of ownership compared to other methods) and they'll go gaga (e.g., the Keurig). But try to sell them a seriously overpriced piece of crap that really doesn't work that great, and it'll bomb.
People are cheap, and they want convenience and simplicity. They're also easily swayed by brand cachet. But try to sell them junk for a high price, and especially without a recognized brand, and you won't get too far.