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posted by CoolHand on Friday September 01 2017, @10:51PM   Printer-friendly
from the juice-explosion dept.

One of Silicon Valley's most infamous recent startups is shutting down:

Juicero, the company that made its name by creating a proprietary juice-squeezing machine, is shutting down. The announcement comes from Juicero's website. In its post, the company writes that it is suspending the sale of both its juice packets and its Juicero Press device. The last juice packet delivery will occur next week. All customers have up to 90 days to request a refund for their purchase of the Juicero Press, regardless of when they bought it. Fortune reports that employees are being given 60 days notice.

Previously: Juicero Squeezed by Press and Internet


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  • (Score: 2) by Grishnakh on Saturday September 02 2017, @01:12AM

    by Grishnakh (2831) on Saturday September 02 2017, @01:12AM (#562797)

    The "mindless consumertards" aren't quite as dumb as people think. The big thing to understand about them is that they're cheap. So sell them some ultra-cheap chintzy crap and they'll buy it, even if it means tossing it out soon. Or sell them some overpriced thing that actually works pretty well, but the per-use cost doesn't seem very high (it's only overpriced when you look at the total cost of ownership compared to other methods) and they'll go gaga (e.g., the Keurig). But try to sell them a seriously overpriced piece of crap that really doesn't work that great, and it'll bomb.

    People are cheap, and they want convenience and simplicity. They're also easily swayed by brand cachet. But try to sell them junk for a high price, and especially without a recognized brand, and you won't get too far.

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