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One of Silicon Valley's most infamous recent startups is shutting down:
Juicero, the company that made its name by creating a proprietary juice-squeezing machine, is shutting down. The announcement comes from Juicero's website. In its post, the company writes that it is suspending the sale of both its juice packets and its Juicero Press device. The last juice packet delivery will occur next week. All customers have up to 90 days to request a refund for their purchase of the Juicero Press, regardless of when they bought it. Fortune reports that employees are being given 60 days notice.
Previously: Juicero Squeezed by Press and Internet
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If the thunder don't get you, then the lightning will.
(Score: 2) by lx on Saturday September 02 2017, @01:56PM (3 children)
Don't twist his words.
AvEs verdict was massively overbuilt, so underengineered. (Throwing the most expensive parts at the problem instead of using clever design to do the same or better with less)
(Score: 2) by tonyPick on Saturday September 02 2017, @02:51PM (1 child)
Yeah - I get what he's saying on that, but I think there's a language usage thing going on there.
I'm used to using "overengineered" in the same sense as wikipedia [wikipedia.org] (and the dictionary) which has "more robust or complicated than is necessary for its application" or "unnecessarily complex" - which can be good (if it's safety critical) or bad (if it's a pointless waste of money, like this case).
AvE is taking the view that because this is obviously a mistake it's so massively overbuilt that it's under-engineered and doesn't like using the over-engineered term. Meh. I see why he says that, it's just not how I'm used to seeing the everyday usage of that word.
(Score: 2, Insightful) by Anonymous Coward on Saturday September 02 2017, @04:23PM
Eh, I'm still partial to what my buddy, a civil engineer, uses. Too complex == "over-engineered" as in it is unnecessarily over the required specifications in some regard. Good design == "well-engineered" as in the product is engineered to hit the necessary specifications. Failing design == "under-engineered" as it doesn't meet necessary specifications. In that regard, it isn't the engineering effort that is over, under or just right, but rather the specification that is over, under or just right. This also aligns with colloquial use, making outside communication easier.
(Score: 2) by richtopia on Sunday September 03 2017, @04:38AM
I remember watching that video and disagreeing with the underengineered concept. He pointed out the pcb was very recent, so the device was probably rushed to market. Yes, you could save a lot in manufacturing costs with some smart decisions, but if you need to get something out the door fast with the volume in tens of thousands(? how many did they expect to sell?) CNC machined and error on the side of caution makes sense.