One of Silicon Valley's most infamous recent startups is shutting down:
Juicero, the company that made its name by creating a proprietary juice-squeezing machine, is shutting down. The announcement comes from Juicero's website. In its post, the company writes that it is suspending the sale of both its juice packets and its Juicero Press device. The last juice packet delivery will occur next week. All customers have up to 90 days to request a refund for their purchase of the Juicero Press, regardless of when they bought it. Fortune reports that employees are being given 60 days notice.
Previously: Juicero Squeezed by Press and Internet
(Score: 2) by richtopia on Sunday September 03 2017, @04:38AM
I remember watching that video and disagreeing with the underengineered concept. He pointed out the pcb was very recent, so the device was probably rushed to market. Yes, you could save a lot in manufacturing costs with some smart decisions, but if you need to get something out the door fast with the volume in tens of thousands(? how many did they expect to sell?) CNC machined and error on the side of caution makes sense.