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How Coca Cola's 3D Times Square Advertising Sign Works

posted by martyb on Monday September 04 2017, @04:01PM   Printer-friendly
from the sweet-brown-fizzy-water dept.

tonyPick writes:

Hackaday has an article about a 3D advertising sign in Times Square.

Coca-Cola has updated their sign in Times Square, and this one has a mesmerizing 3D aspect to it, giving the spooky feeling you get from watching buildings curl up into the sky in the movie, Inception. That 3D is created by breaking the sign up into a 68’x42′ matrix of 1760 LED screens that can be independently extended out toward the viewer and retracted again. Of course, we went hunting for implementation details

The article looks at the available information on the display modules, and the control of the sign. It also has links to video of the sign in action from the designers, Radius displays

Original Submission

 
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  • (Score: 5, Insightful) by GreatAuntAnesthesia on Monday September 04 2017, @04:35PM (3 children)

    by GreatAuntAnesthesia (3275) on Monday September 04 2017, @04:35PM (#563482) Journal

    Awesome. Pointless.

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  • (Score: 2, Funny) by Ethanol-fueled on Monday September 04 2017, @08:52PM

    by Ethanol-fueled (2792) on Monday September 04 2017, @08:52PM (#563571) Homepage

    I work for Boston Dynamics.

    Our traditional customers have lost interest in the robots we're famous for, but in the development process we gained much mechatronic knowledge. Such that advertisers and others interested in those displays are enlisting our services to design exhibits like the Coke display in question.

    So basically, what I'm telling you is, (you heard it here first) is that an emerging trend is the combination of mechanical and electrical motion used for artistic purposes. You can think of it as kind of a manifestation of the steampunk scene, and the noises mechanical devices make in concert can actually be quite pleasant and contribute to the piece in its own right.

    Unfortunately I don't yet have clearance from legal to speak on record about this, so you will have to take my word for it. Not every technical problem can be solved by muh Moore's law and silicon-izing everything away.

  • (Score: 2) by EvilSS on Tuesday September 05 2017, @12:51AM

    by EvilSS (1456) Subscriber Badge on Tuesday September 05 2017, @12:51AM (#563612)
    Pointless? People are talking about it, so the point it was designed to make has certainly been made.

  • (Score: 2) by coolgopher on Tuesday September 05 2017, @01:31AM

    by coolgopher (1157) on Tuesday September 05 2017, @01:31AM (#563624)

    My immediate reaction was that these guys clearly subcontract to Aperture Science for their lab setups. Testing is the future!