Hackaday has an article about a 3D advertising sign in Times Square.
Coca-Cola has updated their sign in Times Square, and this one has a mesmerizing 3D aspect to it, giving the spooky feeling you get from watching buildings curl up into the sky in the movie, Inception. That 3D is created by breaking the sign up into a 68’x42′ matrix of 1760 LED screens that can be independently extended out toward the viewer and retracted again. Of course, we went hunting for implementation details
The article looks at the available information on the display modules, and the control of the sign. It also has links to video of the sign in action from the designers, Radius displays
(Score: 4, Interesting) by richtopia on Monday September 04 2017, @05:19PM (1 child)
I'm curious what the expected lifetime is of these. They seem to be cantilevered slides, with probably thousands of actuations a day (if we guess once every ten seconds, we are looking at around 8000). In New York exposed to the elements. I know advertising in Times Square is hot and probably changes out rapidly, but this display cost a lot of money and I would guess Coke plans on using it for a long time.
(Score: 3, Insightful) by Ethanol-fueled on Monday September 04 2017, @07:32PM
Keep in mind that Coke could sell ad time on it, sell it to another advertiser, or even offer consulting writing physical routines for other companies' ads.