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How Coca Cola's 3D Times Square Advertising Sign Works

posted by martyb on Monday September 04 2017, @04:01PM   Printer-friendly
from the sweet-brown-fizzy-water dept.

tonyPick writes:

Hackaday has an article about a 3D advertising sign in Times Square.

Coca-Cola has updated their sign in Times Square, and this one has a mesmerizing 3D aspect to it, giving the spooky feeling you get from watching buildings curl up into the sky in the movie, Inception. That 3D is created by breaking the sign up into a 68’x42′ matrix of 1760 LED screens that can be independently extended out toward the viewer and retracted again. Of course, we went hunting for implementation details

The article looks at the available information on the display modules, and the control of the sign. It also has links to video of the sign in action from the designers, Radius displays

Original Submission

 
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  • (Score: 2, Interesting) by Ethanol-fueled on Monday September 04 2017, @07:29PM (4 children)

    by Ethanol-fueled (2792) on Monday September 04 2017, @07:29PM (#563533) Homepage

    Mexican Coke (the kind that California hipsters and construction workers prefer because it's made with real sugar) is pretty decent.

    Now, Mountain Dew is a soda that tastes like shit.

    Starting Score:    1  point
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  • (Score: 2, Interesting) by Ethanol-fueled on Monday September 04 2017, @08:15PM (2 children)

    by Ethanol-fueled (2792) on Monday September 04 2017, @08:15PM (#563557) Homepage

    Offtopic, my ass, you fucking cocksucker!

    Looks like I found the Mountain Dew drinker.

    • (Score: 0, Troll) by Anonymous Coward on Monday September 04 2017, @08:27PM (1 child)

      by Anonymous Coward on Monday September 04 2017, @08:27PM (#563562)

      I don't always downmod, but when I dew, I sip a Baja Blast.

  • (Score: 4, Funny) by Immerman on Monday September 04 2017, @08:29PM

    by Immerman (3985) on Monday September 04 2017, @08:29PM (#563563)

    Hey now, there's nothing wrong with Mountain Dew. It's especially good when served as a homeopathic dilution in vodka or similar strong alcohol. I find the best results are around the point where you average 1/10th of a molecule of 'Dew per gallon of alcohol. :-D