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posted by martyb on Monday September 04 2017, @04:01PM   Printer-friendly
from the sweet-brown-fizzy-water dept.

Hackaday has an article about a 3D advertising sign in Times Square.

Coca-Cola has updated their sign in Times Square, and this one has a mesmerizing 3D aspect to it, giving the spooky feeling you get from watching buildings curl up into the sky in the movie, Inception. That 3D is created by breaking the sign up into a 68’x42′ matrix of 1760 LED screens that can be independently extended out toward the viewer and retracted again. Of course, we went hunting for implementation details

The article looks at the available information on the display modules, and the control of the sign. It also has links to video of the sign in action from the designers, Radius displays


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  • (Score: 3, Insightful) by Ethanol-fueled on Monday September 04 2017, @07:32PM

    by Ethanol-fueled (2792) on Monday September 04 2017, @07:32PM (#563534) Homepage

    Keep in mind that Coke could sell ad time on it, sell it to another advertiser, or even offer consulting writing physical routines for other companies' ads.

    Starting Score:    1  point
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