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posted by cmn32480 on Friday September 15 2017, @04:23PM   Printer-friendly
from the don't-count-your-pissed-off-chickens dept.

The mobile games developer behind Angry Birds expects to be worth about $1bn when it lists on the stock market.

Rovio has set a range for its share sale that would value the business at between 802m euros and 896m euros ($960m-$1.07bn; £710m-£795m).

The Finnish firm's boss, Kati Levoranta, said the listing would help the company expand further.

It is "more than just a gaming company", she said, with sales from film and merchandising as well.

The Finnish firm expects to list on the main part of the Helsinki Nasdaq on 3 October.

For the year to 30 June, Rovio reported revenues of 265.8m euros, of which 210.1m euros came from games and 55.7m euros from brand licensing.

"The mobile gaming market is expected to grow fast and Rovio has grown faster than the market in recent years," said Ms Levoranta.

"But Rovio is much more than just a gaming company. Angry Birds branded consumer products are already sold in some 120 counties and the first Angry Birds Movie, released in 2016, was an international box-office success.

Is it a good investment?


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  • (Score: 5, Insightful) by jmorris on Saturday September 16 2017, @12:49AM (8 children)

    by jmorris (4844) on Saturday September 16 2017, @12:49AM (#568770)

    Can't believe anyone is this dumb. Really can't believe people with enough money to raise a BILLION are, but alas.

    Rovio IS Angry Birds, go look at their website; They push three other titles, all obviously lame. Anyone thing the Angry Birds movie did well enough to kick off a string of sequels big enough to bring in hundreds of millions in licensing fees? This is the VC people cashing out by finding some suckers. They should have done this five years ago, apparently they bought their own hype and thought this thing was going to be a monster.

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  • (Score: 2) by frojack on Saturday September 16 2017, @01:15AM (2 children)

    by frojack (1554) on Saturday September 16 2017, @01:15AM (#568780) Journal

    Pretty much my estimation. They are selling what they WERE, they are cashing out. Its Over.

    They don't seem to be interested in doing any more games, and the principals probably by now have gotten out of the actual development and have turned that over to hirelings, while they tweak the game engine a bit and buy new yacht

    I doubt even millennials will pick up this IPO.

    --
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    • (Score: 2) by JoeMerchant on Saturday September 16 2017, @02:02AM

      by JoeMerchant (3937) on Saturday September 16 2017, @02:02AM (#568804)

      Even this turkey is still turning in better than average returns:

      https://www.google.com/search?q=coca+cola+stock&oq=coca+cola+stock&aqs=chrome.0.0l6.2609j0j7&sourceid=chrome&es_sm=93&ie=UTF-8 [google.com]

      Branding is strong in the world of money, and Angry Birds is a brand - not quite Coca Cola or Star Wars caliber, but it's still big.

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    • (Score: 3, Interesting) by edIII on Saturday September 16 2017, @05:18AM

      by edIII (791) on Saturday September 16 2017, @05:18AM (#568849)

      They maybe have a movie sequel, but you underestimate the animated television show in large markets with the strength of their brand. It's all about how much product they are moving, of which part is video game sales. There may be some revenue occurring from Steam where they have very positive reviews. If it's on the way down, then that would be stupid to give them a billion. There is SpongeBob too. Initially I thought goofy, but man, is it paying off. Will all depend on the quality of the show and if it keeps kids hooked.

      I agree they don't seem to be sticking to what made them in the first place, and are instead in the orgasmic throws of merchandising the shit out of it. Like Yogurt in Space Balls having branded toilet paper.

      That said, the movie was not half bad. I got really ripped one night, and I can tell you the visuals were fantastic. Very interesting how they did water. It was a goofy movie with some funny parts in it. I give it a 6.5/10. It performed respectably at the box office. Not stellar, not a billion dollar one, but reasonably profitable for investors. Looking at the stats, the worldwide market was far more significant and tripled investors money.

      I don't think the company is on the way to tanking (unless they really did buy yachts), but I don't think a billion dollars is anywhere near reasonable. I'd put the ceiling at couple hundred million, and that's if they get another movie and keep the merchandising sales up. They are worth something.

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  • (Score: 2) by Gaaark on Saturday September 16 2017, @01:17AM

    by Gaaark (41) on Saturday September 16 2017, @01:17AM (#568782) Journal

    You are correct sir!

    Peoples is dumb. Sounds like a cash in sitiation!

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  • (Score: 2) by richtopia on Saturday September 16 2017, @02:56AM (1 child)

    by richtopia (3160) on Saturday September 16 2017, @02:56AM (#568815) Homepage Journal

    They may be overvalued, however I can at least understand their revenue stream. I would much rather invest in them than some of the other wacky mobile IPOs like Snap Chat.

    Guys, I know what IPO to expect next: pets.com!

    • (Score: 2) by jmorris on Saturday September 16 2017, @03:48AM

      by jmorris (4844) on Saturday September 16 2017, @03:48AM (#568821)

      They at least HAVE a revenue stream, unlike most .com IPO situations. Of course that probably dooms them, in the $current_year financial markets the hotness is to announce an IPO with no apparent revenue, posting quarterly losses and no possible hope of ever making a profit... but with billions of eyeballs and a trendy buzzword.

  • (Score: 2) by realDonaldTrump on Saturday September 16 2017, @04:27AM

    by realDonaldTrump (6614) on Saturday September 16 2017, @04:27AM (#568840) Homepage Journal

    The movie did OK. Let me tell you, there will be a sequel. Sony says they're working on the sequel, there will be a sequel. Unless something happens with North Korea.

  • (Score: 2) by DeathMonkey on Saturday September 16 2017, @07:43AM

    by DeathMonkey (1380) on Saturday September 16 2017, @07:43AM (#568876) Journal

    I agree with you 100%

    Devils Advocate: They're basically selling some cartoon drawings of a bird for millions of dollars per year.. That doesn't really cost them anything.. How many years does it actually take them to realize $billion?