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from the if-the-advertisers-don't-like-it,-it-sounds-like-a-good-idea dept.
Submitted via IRC for SoyCow5743
Apple's limits on tracking will "sabotage the economic model for the Internet."
Apple's latest operating systems for the Mac and iPhone will soon be rolling out, and with that comes new restrictions on ad-tracking in the Safari browser. Adding a 24-hour limit on ad targeting cookies is good for privacy under Apple's new "Intelligent Tracking Prevention" feature. But if you're an advertiser, the macOS High Sierra and iOS 11 Safari browsers spell gloom and doom for the Internet as we know it. The reason is because Safari is making it harder for advertisers to follow users as they surf the Internet—and that will dramatically reduce the normal bombardment of ads reflecting the sites Internet surfers have visited earlier. Six major advertising groups have just published an open letter blasting the new tracking restrictions Apple unveiled in June. They say they are "deeply concerned" about them:
The infrastructure of the modern Internet depends on consistent and generally applicable standards for cookies, so digital companies can innovate to build content, services, and advertising that are personalized for users and remember their visits. Apple's Safari move breaks those standards and replaces them with an amorphous set of shifting rules that will hurt the user experience and sabotage the economic model for the Internet.
Apple's unilateral and heavy-handed approach is bad for consumer choice and bad for the ad-supported online content and services consumers love. Blocking cookies in this manner will drive a wedge between brands and their customers, and it will make advertising more generic and less timely and useful.
The letter is signed by the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Data & Marketing Association, the Interactive Advertising Bureau, and the Network Advertising Initiative.
(Score: 2, Interesting) by Anonymous Coward on Monday September 18 2017, @01:30AM (3 children)
What?
Microsoft tracking became an unavoidable standard in Windows 10, at least not without severe challenges for the unprepared.
If the breaking of cookies used to track me somehow disrupts an economy that I don't benefit directly from, then those sites that don't work right won't work right and I'll go somewhere else until they figure out how to fix it or make revenue in a more direct fashion.
This pervasive, and presumed, advertising model for the internet is horrible. i blame google, and apple takes a small step to fix it and the big business lobbying comes out immediately.
People whined about flash, too, but we got over it.
besides, for all we know the new apple phone will just use your face scan as metadata instead. and all the sites that TMB visits get the metadata of his face to know it was really him looking at the phone when the ad played.
(Score: 5, Funny) by The Mighty Buzzard on Monday September 18 2017, @03:13AM (2 children)
You think I'd use an Apple product on purpose?! I'd rather super glue my balls to the back of a man-hating lesbian's motorcycle and tell her she has a nice ass.
My rights don't end where your fear begins.
(Score: 4, Funny) by Runaway1956 on Monday September 18 2017, @06:08AM
Oh, fuck, don't do that to me Buzzard. Coffee on my keyboard and screens, and I couldn't even catch my breath from trying to laugh. Damn you man . . .
(Score: 2) by tangomargarine on Monday September 18 2017, @02:54PM
I think we've found the next Windows startup sound.
"Is that really true?" "I just spent the last hour telling you to think for yourself! Didn't you hear anything I said?"