SoylentNews is people
SoylentNews
from the if-the-advertisers-don't-like-it,-it-sounds-like-a-good-idea dept.
Submitted via IRC for SoyCow5743
Apple's limits on tracking will "sabotage the economic model for the Internet."
Apple's latest operating systems for the Mac and iPhone will soon be rolling out, and with that comes new restrictions on ad-tracking in the Safari browser. Adding a 24-hour limit on ad targeting cookies is good for privacy under Apple's new "Intelligent Tracking Prevention" feature. But if you're an advertiser, the macOS High Sierra and iOS 11 Safari browsers spell gloom and doom for the Internet as we know it. The reason is because Safari is making it harder for advertisers to follow users as they surf the Internet—and that will dramatically reduce the normal bombardment of ads reflecting the sites Internet surfers have visited earlier. Six major advertising groups have just published an open letter blasting the new tracking restrictions Apple unveiled in June. They say they are "deeply concerned" about them:
The infrastructure of the modern Internet depends on consistent and generally applicable standards for cookies, so digital companies can innovate to build content, services, and advertising that are personalized for users and remember their visits. Apple's Safari move breaks those standards and replaces them with an amorphous set of shifting rules that will hurt the user experience and sabotage the economic model for the Internet.
Apple's unilateral and heavy-handed approach is bad for consumer choice and bad for the ad-supported online content and services consumers love. Blocking cookies in this manner will drive a wedge between brands and their customers, and it will make advertising more generic and less timely and useful.
The letter is signed by the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Data & Marketing Association, the Interactive Advertising Bureau, and the Network Advertising Initiative.
(Score: 1, Flamebait) by frojack on Monday September 18 2017, @01:56AM (3 children)
So not only should magically Samsung KNOW that you bought a washing machine, but they should tell LG and Bosh and Maytag too?
Are ye Daft Mon?
No, you are mistaken. I've always had this sig.
(Score: 0) by Anonymous Coward on Monday September 18 2017, @04:25AM
If they wouldn't use stale information that wouldn't be an issue. Not only does it creep potential customers out, but it's a waste of money.
The right way to do it is search ads or content helping customers understand their needs and how the product solves or addresses those needs.
There are other options, but interestingly, most don't require cyber-stalking random people.
(Score: 3, Informative) by TheRaven on Monday September 18 2017, @10:08AM (1 child)
sudo mod me up
(Score: 1) by purple_cobra on Monday September 18 2017, @04:29PM
I don't have too much of a problem with, for example, buying a book from Amazon then, after I've added it to the basket, an element on the same page displays other books of a similar subject that might be worth looking at. Being tracked from site to site is not something I'm happy about though.