SoylentNews is people
SoylentNews
from the if-the-advertisers-don't-like-it,-it-sounds-like-a-good-idea dept.
Submitted via IRC for SoyCow5743
Apple's limits on tracking will "sabotage the economic model for the Internet."
Apple's latest operating systems for the Mac and iPhone will soon be rolling out, and with that comes new restrictions on ad-tracking in the Safari browser. Adding a 24-hour limit on ad targeting cookies is good for privacy under Apple's new "Intelligent Tracking Prevention" feature. But if you're an advertiser, the macOS High Sierra and iOS 11 Safari browsers spell gloom and doom for the Internet as we know it. The reason is because Safari is making it harder for advertisers to follow users as they surf the Internet—and that will dramatically reduce the normal bombardment of ads reflecting the sites Internet surfers have visited earlier. Six major advertising groups have just published an open letter blasting the new tracking restrictions Apple unveiled in June. They say they are "deeply concerned" about them:
The infrastructure of the modern Internet depends on consistent and generally applicable standards for cookies, so digital companies can innovate to build content, services, and advertising that are personalized for users and remember their visits. Apple's Safari move breaks those standards and replaces them with an amorphous set of shifting rules that will hurt the user experience and sabotage the economic model for the Internet.
Apple's unilateral and heavy-handed approach is bad for consumer choice and bad for the ad-supported online content and services consumers love. Blocking cookies in this manner will drive a wedge between brands and their customers, and it will make advertising more generic and less timely and useful.
The letter is signed by the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Data & Marketing Association, the Interactive Advertising Bureau, and the Network Advertising Initiative.
(Score: 4, Insightful) by rob_on_earth on Monday September 18 2017, @10:35AM (2 children)
"Welcome to X we use cookies to enhance your experience. By continuing to use this site you agree to accept cookies. Do you want to know more? "
"Welcome to X we use cookies to enhance your experience. Please click "Allow persistent marketing" in your browser to continue. Do you want to know more?"
for page after page after page just like Europe currently forces companies to do for even session cookies. Users will blindly click to Close/OK and accept these new messages they have the old.
(Score: 2) by edIII on Monday September 18 2017, @07:19PM (1 child)
I agree. The Stupid Tax is quite high, but I think we all pay it in different areas. All we can do is educate the people around us about it, and if they're willing to receive information/help, we inoculate them against the bullshit and engage their defenses.
That's all we can do. It is death by 10,000,000,000 cuts to the industry though. Every person I've set up has not gone back to advertising. I pulled out one of my pfSense routers I set up for some relatives that was successfully blocking all advertising on iPhones, Androids, computers, etc. It was sorely missed, and demanded to be put back in.
Teach a man to fish....
Technically, lunchtime is at any moment. It's just a wave function.
(Score: 0) by Anonymous Coward on Tuesday September 19 2017, @03:01AM
pfSense looks interesting, thanks!
I'd +1 but I'm a coward.