Submitted via IRC for SoyCow5743
Apple's limits on tracking will "sabotage the economic model for the Internet."
Apple's latest operating systems for the Mac and iPhone will soon be rolling out, and with that comes new restrictions on ad-tracking in the Safari browser. Adding a 24-hour limit on ad targeting cookies is good for privacy under Apple's new "Intelligent Tracking Prevention" feature. But if you're an advertiser, the macOS High Sierra and iOS 11 Safari browsers spell gloom and doom for the Internet as we know it. The reason is because Safari is making it harder for advertisers to follow users as they surf the Internet—and that will dramatically reduce the normal bombardment of ads reflecting the sites Internet surfers have visited earlier. Six major advertising groups have just published an open letter blasting the new tracking restrictions Apple unveiled in June. They say they are "deeply concerned" about them:
The infrastructure of the modern Internet depends on consistent and generally applicable standards for cookies, so digital companies can innovate to build content, services, and advertising that are personalized for users and remember their visits. Apple's Safari move breaks those standards and replaces them with an amorphous set of shifting rules that will hurt the user experience and sabotage the economic model for the Internet.
Apple's unilateral and heavy-handed approach is bad for consumer choice and bad for the ad-supported online content and services consumers love. Blocking cookies in this manner will drive a wedge between brands and their customers, and it will make advertising more generic and less timely and useful.
The letter is signed by the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Data & Marketing Association, the Interactive Advertising Bureau, and the Network Advertising Initiative.
(Score: 2) by MostCynical on Monday September 18 2017, @11:01AM (5 children)
No, they just want you to wear nicer clothes and spend more money..
It only takes one ebay user to click on a "suggested" item and buy it for them to figure *you*, The Mighty Buzzard, will buy Calvin Klein undies, if they just show you the ads often enough.
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
(Score: 2) by MostCynical on Monday September 18 2017, @12:01PM (4 children)
Should be an "or" after the *you*, sorry!
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
(Score: 0) by Anonymous Coward on Monday September 18 2017, @08:37PM (3 children)
did you confuse Runaway with the mighty buzzard?
i do too
(Score: 2) by The Mighty Buzzard on Monday September 18 2017, @09:22PM (2 children)
That's fair. I am wearing his underwear today after all.
My rights don't end where your fear begins.
(Score: 2) by MostCynical on Tuesday September 19 2017, @03:39AM
But not Calvin Kleins...
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
(Score: 3, Interesting) by Common Joe on Tuesday September 19 2017, @05:07AM
Fueled by being sick and having no sleep all last night, I read this comment and I suddenly had a vision of putting you, Runaway1956, and a couple of other SN controversial posters into a room together, then bring in a video recorder, and start the session by playing the Weird Al song "Jerry Springer".
Before I get modded as a troll, I'd like to suggest selling the video to help bring in money for Soylent News. I don't have any money right now, but I'd go rob an old lady to purchase a copy of that.