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from the if-the-advertisers-don't-like-it,-it-sounds-like-a-good-idea dept.
Submitted via IRC for SoyCow5743
Apple's limits on tracking will "sabotage the economic model for the Internet."
Apple's latest operating systems for the Mac and iPhone will soon be rolling out, and with that comes new restrictions on ad-tracking in the Safari browser. Adding a 24-hour limit on ad targeting cookies is good for privacy under Apple's new "Intelligent Tracking Prevention" feature. But if you're an advertiser, the macOS High Sierra and iOS 11 Safari browsers spell gloom and doom for the Internet as we know it. The reason is because Safari is making it harder for advertisers to follow users as they surf the Internet—and that will dramatically reduce the normal bombardment of ads reflecting the sites Internet surfers have visited earlier. Six major advertising groups have just published an open letter blasting the new tracking restrictions Apple unveiled in June. They say they are "deeply concerned" about them:
The infrastructure of the modern Internet depends on consistent and generally applicable standards for cookies, so digital companies can innovate to build content, services, and advertising that are personalized for users and remember their visits. Apple's Safari move breaks those standards and replaces them with an amorphous set of shifting rules that will hurt the user experience and sabotage the economic model for the Internet.
Apple's unilateral and heavy-handed approach is bad for consumer choice and bad for the ad-supported online content and services consumers love. Blocking cookies in this manner will drive a wedge between brands and their customers, and it will make advertising more generic and less timely and useful.
The letter is signed by the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Data & Marketing Association, the Interactive Advertising Bureau, and the Network Advertising Initiative.
(Score: 0) by Anonymous Coward on Monday September 18 2017, @11:19AM (8 children)
If any part of that posting belongs to me, its like dogshit on my shoe.
I am quite happy TMB has an interest in making the spam pooper drop it somewhere else.
(Score: 2) by The Mighty Buzzard on Monday September 18 2017, @11:47AM (3 children)
More than anything, I like playing with the regexes. A well designed one is a work of art, even if it does look like line noise to most people.
My rights don't end where your fear begins.
(Score: 0) by Anonymous Coward on Monday September 18 2017, @02:24PM
Well, there are works of modern art that are harder to understand. ;-)
(Score: 2) by frojack on Tuesday September 19 2017, @12:02AM (1 child)
Well there's no risk of art breaking out in the lameness filter anytime soon.
No, you are mistaken. I've always had this sig.
(Score: 2) by The Mighty Buzzard on Tuesday September 19 2017, @12:41AM
Ha! Everyone's a critic...
My rights don't end where your fear begins.
(Score: 2) by aristarchus on Tuesday September 19 2017, @03:29AM (3 children)
Agreed, except that it goes against the stated values of SoylentNews, an absolute respect for free speech! And what are regular expressions, but speech? If we ban them, what is next, spam modding some ancient Greek philosopher who is uncomfortably critical of adolescent libertarians?
(Score: 2) by The Mighty Buzzard on Tuesday September 19 2017, @10:33AM (2 children)
You've been around quite a while. You know perfectly good and well that spam has always been specifically excluded from our commitment to free speech. It's at best disingenuous of you to pretend otherwise, even for a troll.
And no, we won't be Spam modding you or allowing you to remain Spam modded unless you start spamming again. If you have something repetitive to say, put it in your sig and it shall be instantly spread unto every post you've ever made.
My rights don't end where your fear begins.
(Score: 2) by aristarchus on Tuesday September 19 2017, @07:01PM (1 child)
You don't say! What if you, O Mightenly Brazzeire, have something repetitive to say, should I put that in my sig? Or are you saying sigs are spam?
(Score: 2) by The Mighty Buzzard on Tuesday September 19 2017, @07:57PM
Really, I'd leave your sig as it is right now. You'll get more Informative mods.
My rights don't end where your fear begins.