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posted by janrinok on Sunday September 17 2017, @11:35PM   Printer-friendly
from the if-the-advertisers-don't-like-it,-it-sounds-like-a-good-idea dept.

Submitted via IRC for SoyCow5743

Apple's limits on tracking will "sabotage the economic model for the Internet."

Apple's latest operating systems for the Mac and iPhone will soon be rolling out, and with that comes new restrictions on ad-tracking in the Safari browser. Adding a 24-hour limit on ad targeting cookies is good for privacy under Apple's new "Intelligent Tracking Prevention" feature. But if you're an advertiser, the macOS High Sierra and iOS 11 Safari browsers spell gloom and doom for the Internet as we know it. The reason is because Safari is making it harder for advertisers to follow users as they surf the Internet—and that will dramatically reduce the normal bombardment of ads reflecting the sites Internet surfers have visited earlier. Six major advertising groups have just published an open letter blasting the new tracking restrictions Apple unveiled in June. They say they are "deeply concerned" about them:

The infrastructure of the modern Internet depends on consistent and generally applicable standards for cookies, so digital companies can innovate to build content, services, and advertising that are personalized for users and remember their visits. Apple's Safari move breaks those standards and replaces them with an amorphous set of shifting rules that will hurt the user experience and sabotage the economic model for the Internet.

Apple's unilateral and heavy-handed approach is bad for consumer choice and bad for the ad-supported online content and services consumers love. Blocking cookies in this manner will drive a wedge between brands and their customers, and it will make advertising more generic and less timely and useful.

The letter is signed by the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Data & Marketing Association, the Interactive Advertising Bureau, and the Network Advertising Initiative.

Source: https://arstechnica.com/tech-policy/2017/09/ad-industry-deeply-concerned-about-safaris-new-ad-tracking-restrictions/


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  • (Score: 2) by The Mighty Buzzard on Monday September 18 2017, @02:17PM (4 children)

    by The Mighty Buzzard (18) Subscriber Badge <themightybuzzard@proton.me> on Monday September 18 2017, @02:17PM (#569746) Homepage Journal

    in response to a user configuration

    Which is fine as I've repeatedly said.

    or by the UA in response to exceeding resource allocation constraints that the UA is free to define.

    Bullshit someone else. There is no possible way that cookies could become a resource issue on any modern, or even quite old, computer. Any resource policy that says otherwise has nothing to do with resource allocation at all.

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  • (Score: 0) by Anonymous Coward on Monday September 18 2017, @09:38PM (3 children)

    by Anonymous Coward on Monday September 18 2017, @09:38PM (#569939)

    The hoops you will jump through to try to color this as against the standards is sickening TMB.

    I honestly don't think you have a horse in this race except you refuse to admit when you are wrong.

    YOU ARE WRONG SLUGGER.

    • (Score: 2) by The Mighty Buzzard on Monday September 18 2017, @10:41PM (2 children)

      by The Mighty Buzzard (18) Subscriber Badge <themightybuzzard@proton.me> on Monday September 18 2017, @10:41PM (#569959) Homepage Journal

      A most well thought out and insightful rebuttal. I stand corrected and humiliated.

      --
      My rights don't end where your fear begins.
      • (Score: 0) by Anonymous Coward on Tuesday September 19 2017, @05:00PM (1 child)

        by Anonymous Coward on Tuesday September 19 2017, @05:00PM (#570256)

        No point in rehashing the same thing you ignore above champ. At some point you just got to call someone out for being wrong and leave it there.

        You can lead a horse to water and all that.