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from the if-the-advertisers-don't-like-it,-it-sounds-like-a-good-idea dept.
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Apple's limits on tracking will "sabotage the economic model for the Internet."
Apple's latest operating systems for the Mac and iPhone will soon be rolling out, and with that comes new restrictions on ad-tracking in the Safari browser. Adding a 24-hour limit on ad targeting cookies is good for privacy under Apple's new "Intelligent Tracking Prevention" feature. But if you're an advertiser, the macOS High Sierra and iOS 11 Safari browsers spell gloom and doom for the Internet as we know it. The reason is because Safari is making it harder for advertisers to follow users as they surf the Internet—and that will dramatically reduce the normal bombardment of ads reflecting the sites Internet surfers have visited earlier. Six major advertising groups have just published an open letter blasting the new tracking restrictions Apple unveiled in June. They say they are "deeply concerned" about them:
The infrastructure of the modern Internet depends on consistent and generally applicable standards for cookies, so digital companies can innovate to build content, services, and advertising that are personalized for users and remember their visits. Apple's Safari move breaks those standards and replaces them with an amorphous set of shifting rules that will hurt the user experience and sabotage the economic model for the Internet.
Apple's unilateral and heavy-handed approach is bad for consumer choice and bad for the ad-supported online content and services consumers love. Blocking cookies in this manner will drive a wedge between brands and their customers, and it will make advertising more generic and less timely and useful.
The letter is signed by the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Data & Marketing Association, the Interactive Advertising Bureau, and the Network Advertising Initiative.
(Score: 2) by Grishnakh on Monday September 18 2017, @02:53PM
Really? Some people actually LIKE to be spammed? Maybe you're right - I don't hear a lot of people in day to day life bitching about advertising.
Exactly. Most Americans actually like it, they just don't talk about it. But look at how many Americans 1) watch TV with ads, and don't bother to mute the ads, use a DVR, etc., and 2) use the internet without an ad-blocker. It's only a minority of people who don't like ads. They only start complaining if the ads get *so* onerous that they can't even do what they're trying to do (like back in the bad ol' days of the internet with pop-ups, where you'd get so many pop-ups that you couldn't close them all, couldn't even look at the site you're trying to look at, and it crashes your browser--THEN regular people actually started complaining about ads for a change).