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General Mills Brings Back Old Trix Cereal in All Its Artificial Glory

posted by Fnord666 on Tuesday September 26 2017, @01:37AM   
from the bring-back-booberry-next! dept.

Phoenix666 writes:

So much for making the recipe more natural. People would rather eat artificial ingredients than give up vibrant colors.

The people have spoken. They've had enough of General Mills' attempts to make its breakfast cereal more natural and want the old version back. In a surprising announcement made last Thursday, the company said it would do precisely that -- reintroduce its classic Trix cereal, in all its artificial glory, because that's what people want.

[...] Ever since General Mills announced in 2015 that it would start phasing out artificial colors and flavors from all its cereals (an announcement that boosted sales by 6 percent in early 2016 and pleased many shoppers and scientists who have concerns about the health effects of these petroleum-sourced food dyes), there has been a parallel outpouring of protest from committed cereal lovers. People weren't happy with the way the cereal looked or tasted.

"Petroleum-sourced food dyes," it's what's for breakfast!

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Original Submission

• Re:US cereals are more than 19% sugar, on average. Re:US cereals are more than 19% sugar, on average. (Score: 2) by DannyB on Tuesday September 26 2017, @06:40PM (2 children)

  by DannyB (5839) on Tuesday September 26 2017, @06:40PM (#573368) Journal

  so, basically, none of the breakfast cereals should be considered "good".

  What do you mean not considered good? They're considered guuuuuurreeeaaat! After all, they're LOADED with sugar.

  Introducing new Sugarooos! Yes, kids, try new Sugarooos! Delicious kernels of pure sugar frosted with a delicious coating of sugar, then covered in the golden goodness of glucose! And fortified with 12 essential sweeteners!

  Frosted Lucky Charms, they're magically delicious!

  --
  The lower I set my standards the more accomplishments I have.

  Parent

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• Re:US cereals are more than 19% sugar, on average. Re:US cereals are more than 19% sugar, on average. (Score: 2) by MostCynical on Tuesday September 26 2017, @08:43PM (1 child)

  by MostCynical (2589) on Tuesday September 26 2017, @08:43PM (#573487) Journal

  Don't forget, they come in all your favourite florescent colours! Like nothing found in nature!

  --
  "I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex

  Parent

  • Re:US cereals are more than 19% sugar, on average. (Score: 2) by DannyB on Wednesday September 27 2017, @01:16PM

    by DannyB (5839) on Wednesday September 27 2017, @01:16PM (#573775) Journal

    If we're going for nothing found in nature, then we should be looking for a formula and marketing angle that is truly unique.

    How about this! Cereal that makes you glow in the dark! It will be a huge hit! The latest craze!

    As long as it has sufficient sugar in it.

    --
    The lower I set my standards the more accomplishments I have.

    Parent