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Submitted via IRC for AndyTheAbsurd
AMP - Google's collaborative project to speed up the loading time for mobile web pages — is getting an interesting acceleration of its own today. Relay Media, a company founded by an ex-Googler that had developed technology to help covert web pages to the AMP format, has been acquired by Google.
The company announced the news on its home page, to its customers (one of whom, Russell Heimlich, lead developer at Philly blog BillyPenn.com, tipped the news to us), and on its LinkedIn page. We have reached out to Google to get a statement and will update this post as we learn more.
For now, what we know is that it looks like Google may be closing down Relay Media as part of the deal but will continue to operate the service as the tech is transferred to Google's platform. New-publisher onboarding will be put on hold for the time being, it seems.
"We're excited to announce that Google has acquired Relay Media's AMP Converter technology," the company writes. "Service for current customers will continue uninterrupted as we transition the Relay Media AMP Converter to Google's infrastructure. We're pausing new publisher onboarding as we focus on the integration effort."
The note to existing users had only slightly more detail: some contact addresses for support and the indication that new AMP features would continue to be supported with Relay Media's converter for now, although also with a warning:
The rules for AMP are pretty close to what I learned when I first started working with HTML in the late 1990s. Why can't designers follow those rules without Google enforcing them? (Oh, right: Marketing departments that insist on three separate analytics sources. And designers who can't stay away from anything that ...
AMP (Accelerated Mobile Pages project)'s homepage, an example of basic markup, coverage at Wikipedia.
(Score: 4, Interesting) by rob_on_earth on Tuesday October 10 2017, @01:54PM
A couple of years ago I ran fiddler to find out why a new site was loading so slow. Fiddler shows all the http traffic and requests/responses and is Windows only.
In the results I found a single call to an ad agency, this then used HTTP status code 302 to bounce 12 times, through Yahoo twice, Google once and plethora of ad agencies I had never heard of. Turns out the ad was being bid on and only the best bidder would get to serve the ad. Neadless to say we dumped the ad company. Then had a word with devs about where to put script blocks so pages do not block.