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posted by Fnord666 on Wednesday October 11 2017, @04:41PM   Printer-friendly
from the better-sell-screwdrivers-also dept.

Ikea will start experimenting with selling its famous flatpack furniture through online retailers as part of a wider push to become more accessible to shoppers.

The Swedish chain - known for its vast edge-of-town outlets - is also testing a smaller city centre store format.

Other innovations include order and pick-up points and standalone kitchen showrooms.

The moves are a response to changing shopping patterns.

Ikea has has not said which websites will be part of the test, but Amazon and Alibaba are thought to be likely contenders.

The chain sells many of its 9,500 products on its own website, but was a late arrival to the online retail market.

Waiting on an endless line at the checkout is the best part about buying Ikea's goods.


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  • (Score: 3, Informative) by Aiwendil on Wednesday October 11 2017, @08:06PM (1 child)

    by Aiwendil (531) on Wednesday October 11 2017, @08:06PM (#580756) Journal

    All IKEA-stores I've seen are easy and quick to navigate and quite trivially arranged...

    So, here is the trick, read the map over fire escape plans and then do a quick "visit the rooms" (IKEA is arranged as multiple boxes [rooms] you can move between with ease) to just get a sense of category grouping, after that you should have gathered enough data to be able to find about 80% of the stuff on the floor simply by remembering what you just saw.
    This btw is the trick for expos, warehouses, big stores, harbours, trainyards, and airports.

    However the one thing you never want to do if you want to move point-to-point is follow the arrows (unless it is for emergency exits) since those are aimed at allowing people to see everything without backtracking (hence a one-way flow of people in the warehouse and none of that running into the same person at every shelf).

    They actually are wonderfully optimized to deal with sheeple and to allow fast travel for the ones in a hurry, but I guess it is annoying if you never really bothered to look at the building and the walls.

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  • (Score: 2) by deadstick on Wednesday October 11 2017, @11:42PM

    by deadstick (5110) on Wednesday October 11 2017, @11:42PM (#580851)

    I agree that you can take an efficient route if you know how, but I'm turned off by the way they disguise it. The signage is cleverly written to make the shortcuts look like emergency exits.