Richard Branson, the billionaire behind the Virgin brand, has reportedly invested an undisclosed sum in Elon Musk's barmy Hyperloop supersonic tube train project.
Beardy gets to join the Hyperfruitloop board, according to the Beeb, and the firm will also add its ubiquitous Virgin moniker to Musk's firm's name, meaning it will now be known as Virgin Hyperloop One.
The rebrand and ascension of Branson to the board suggests that a large sum has made its way from billionaire Beardy into Hyperloop's coffers, though terms of the deal were not revealed.
"Ever since our creation, Virgin has been known for disruption and investing in innovative companies," burbled Beardy's PR flunkies. "Importantly, Virgin Hyperloop One will be all-electric and the team is working on ensuing it is a responsible and sustainable form of transport too."
"Virgin Hyperloop?"
(Score: 2) by isostatic on Monday October 16 2017, @10:23AM (1 child)
Great way to kill it off -- Look at what happened with Spaceship One.
(Score: 2) by bob_super on Monday October 16 2017, @04:48PM
It's the same logic as Virgin Galactic: Find enough millionaires ready to pay six figures for an experience.
Hyperloop as currently described doesn't work as a mass transport system. The only way to make enough cash is to convince deep-pocketed people to take a thrill ride.