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Sir Richard Branson Invests in Hyperloop

posted by martyb on Monday October 16 2017, @08:53AM   Printer-friendly
from the virgin-territory dept.

Phoenix666 writes:

Richard Branson, the billionaire behind the Virgin brand, has reportedly invested an undisclosed sum in Elon Musk's barmy Hyperloop supersonic tube train project.

Beardy gets to join the Hyperfruitloop board, according to the Beeb, and the firm will also add its ubiquitous Virgin moniker to Musk's firm's name, meaning it will now be known as Virgin Hyperloop One.

The rebrand and ascension of Branson to the board suggests that a large sum has made its way from billionaire Beardy into Hyperloop's coffers, though terms of the deal were not revealed.

"Ever since our creation, Virgin has been known for disruption and investing in innovative companies," burbled Beardy's PR flunkies. "Importantly, Virgin Hyperloop One will be all-electric and the team is working on ensuing it is a responsible and sustainable form of transport too."

"Virgin Hyperloop?"

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  • (Score: 2) by Nuke on Monday October 16 2017, @01:25PM (1 child)

    by Nuke (3162) on Monday October 16 2017, @01:25PM (#582976)

    "Beardy" (or rather "Beardie") is the code name for Branson in the UK satirical magazine Private Eye [wikipedia.org]. Private Eye has code names for many public figures (the Queen is "Brenda" for example), and it is an intentional joke in itself that this might give them protection aginst being sued for character defamation.

      "Beardy" is instantly recognisable to UK guys of, let us say, nerdy and techie disposition. Bear in mind that this news item has been taken from a UK website.

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  • (Score: 1) by khallow on Monday October 16 2017, @02:04PM

    by khallow (3766) Subscriber Badge on Monday October 16 2017, @02:04PM (#582991) Journal
    I never thought of that. The UK's libel laws are pretty aggressive. Guess I might have trouble with the Private Eye's brand of humor.