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posted by martyb on Monday October 16 2017, @08:53AM   Printer-friendly
from the virgin-territory dept.

Richard Branson, the billionaire behind the Virgin brand, has reportedly invested an undisclosed sum in Elon Musk's barmy Hyperloop supersonic tube train project.

Beardy gets to join the Hyperfruitloop board, according to the Beeb, and the firm will also add its ubiquitous Virgin moniker to Musk's firm's name, meaning it will now be known as Virgin Hyperloop One.

The rebrand and ascension of Branson to the board suggests that a large sum has made its way from billionaire Beardy into Hyperloop's coffers, though terms of the deal were not revealed.

"Ever since our creation, Virgin has been known for disruption and investing in innovative companies," burbled Beardy's PR flunkies. "Importantly, Virgin Hyperloop One will be all-electric and the team is working on ensuing it is a responsible and sustainable form of transport too."

"Virgin Hyperloop?"


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  • (Score: 3, Interesting) by Nuke on Monday October 16 2017, @01:32PM (1 child)

    by Nuke (3162) on Monday October 16 2017, @01:32PM (#582980)

    FTFA :- "Virgin has been known for disruption and ... idworking on ensuing it is a sustainable form of transport"
    "Disruption" is not "sustainable". The idea of disruption is to un-sustain something.

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  • (Score: 2) by Fluffeh on Monday October 16 2017, @08:54PM

    by Fluffeh (954) Subscriber Badge on Monday October 16 2017, @08:54PM (#583160) Journal

    It is very possible to disrupt a sector or industry with a completely sustainable technology or idea that simply isn't in the area yet.

    Solar power is rather sustainable when you look at it from an environmental angle, but at the same time, solar power stations are disrupting fossil fuel based power suppliers.

    Various Virgin business have been set up to disrupt an already established market by doing something cheaper or better or differently and many of the incumbents have had to adjust their own practices to stay viable.