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posted by martyb on Wednesday October 25 2017, @08:21AM   Printer-friendly
from the cheap-eats dept.

McDonald's is changing up its dollar menus:

The world's largest restaurant chain, facing heavy competition in the U.S., will launch a new value-priced menu nationally next year. The lineup will offer items for $1, $2 and $3, the company said on Tuesday.

[...] But McDonald's is adding the new menu from a position of strength. It has seen U.S. restaurant traffic grow for two consecutive quarters, following years of declines. With the new value lineup, the company is trying to lock in those gains, said Michael Halen, an analyst at Bloomberg Intelligence.

All-day breakfast, "premium" burger options, McCafes, dollar soft drinks, 2-for-$5 deals, and UberEATS delivery seem to have kept McDonald's strong amid changing consumer attitudes about fast food:

Aggressive U.S. promotions included $1 any-size soft drinks, $2 McCafe smoothies and espresso drinks and McPick 2 offers of two items for $5. The changes, part of a turnaround plan under CEO Easterbrook, came as McDonald's catches up with Chipotle, Wendy's Co and other chains that raised the bar for what consumers can expect from quick-serve restaurants.

McDonald's shares have climbed 65 percent since Easterbrook was named CEO in March 2015, well ahead of Wendy's 37 percent gain and nearly triple the S&P 500's rise over the same period.

Also at NYT.

Previously: All-Day Breakfast Boosts McDonald's Profits
America Gets Even Fatter From 2015-2016


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  • (Score: 2) by takyon on Wednesday October 25 2017, @02:08PM (4 children)

    by takyon (881) <takyonNO@SPAMsoylentnews.org> on Wednesday October 25 2017, @02:08PM (#587374) Journal

    Poor people in America are really, really fat. I mean there are and always have been some fat people at the uni or the library or the gym, but like everyone at McD or Walmart is fat as heck.

    People in America are really, really fat. [soylentnews.org]

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  • (Score: 2) by VLM on Wednesday October 25 2017, @02:46PM (3 children)

    by VLM (445) on Wednesday October 25 2017, @02:46PM (#587389)

    Maybe its a threshold effect. When I was a starving college student for a year or two I could only afford one pizza per day for dinner and some salad for lunch and that sounds awful but I remained thin, but note that I couldn't afford going to McD or excess junk food.

    I had to start watching my diet when I began to do well enough that I could afford to supplement with a pint of fancy ice cream and then I could afford a sandwich and a can of soda instead of salad and now I can have garlic bread with my pizza and and and. Later on I upgraded to stir fries and food that is actually pretty healthy.

    Theoretically under my hypothesis dirt poor people would be thin, or thinner, but (poor + $50/wk) will be fat as hell because $50/wk will provide a lot of delicious luxury carbs, coincidentally such as McD. Possibly there are no luxuries poor people can afford that provide quite as much satisfaction as carbs. Maybe a hundred years ago if a poor person had $5 they'd go to an opium den or whorehouse or gamble or see a movie or a live show, but economics and laws have changed such that today poor people's most enjoyable way to spend $5 is on pints of hyper carb ice cream or chips or similar. Libertarianism results in thin people while authoritarianism results in fat people? If everything poor people like except eating way too many Ben and Jerry ice cream cups is made illegal or upscaled, you'er gonna get some really fat poor people.

    • (Score: 5, Funny) by Azuma Hazuki on Wednesday October 25 2017, @04:08PM

      by Azuma Hazuki (5086) on Wednesday October 25 2017, @04:08PM (#587431) Journal

      Like half the posts on this thread are yours, and all of them are you jerking off in public over how icky and gross and dumb and disgusting all "the poors" are. We get it; we know what kind of person you are. Honestly? I'll take your tattoo'd weightlifting "thug" (thank you for not outright tossing the usual racial epithet...) over you any day.

      I've got some bad news: after you do your stint in Hell, guess what tax bracket you're coming back in? :D

      --
      I am "that girl" your mother warned you about...
    • (Score: 2) by mhajicek on Wednesday October 25 2017, @04:45PM (1 child)

      by mhajicek (51) on Wednesday October 25 2017, @04:45PM (#587449)

      My doctor just put me on a paleo diet less than a week ago, and I'm already feeling a bit thinner. It is a fair bit more expensive though, since meat and veggies have lower energy density and higher prices than grains and sugars.

      --
      The spacelike surfaces of time foliations can have a cusp at the surface of discontinuity. - P. Hajicek
      • (Score: 2) by VLM on Thursday October 26 2017, @12:57PM

        by VLM (445) on Thursday October 26 2017, @12:57PM (#587779)

        Give it time, for me it seemed to balance out. Some sugars are pretty expensive, the fancy ice cream and cakes and candies vs having an apple for desert.

        My wok gets a lot more use than my cookie sheets, etc.