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McDonald's is changing up its dollar menus:
The world's largest restaurant chain, facing heavy competition in the U.S., will launch a new value-priced menu nationally next year. The lineup will offer items for $1, $2 and $3, the company said on Tuesday.
[...] But McDonald's is adding the new menu from a position of strength. It has seen U.S. restaurant traffic grow for two consecutive quarters, following years of declines. With the new value lineup, the company is trying to lock in those gains, said Michael Halen, an analyst at Bloomberg Intelligence.
All-day breakfast, "premium" burger options, McCafes, dollar soft drinks, 2-for-$5 deals, and UberEATS delivery seem to have kept McDonald's strong amid changing consumer attitudes about fast food:
Aggressive U.S. promotions included $1 any-size soft drinks, $2 McCafe smoothies and espresso drinks and McPick 2 offers of two items for $5. The changes, part of a turnaround plan under CEO Easterbrook, came as McDonald's catches up with Chipotle, Wendy's Co and other chains that raised the bar for what consumers can expect from quick-serve restaurants.
McDonald's shares have climbed 65 percent since Easterbrook was named CEO in March 2015, well ahead of Wendy's 37 percent gain and nearly triple the S&P 500's rise over the same period.
Also at NYT.
Previously: All-Day Breakfast Boosts McDonald's Profits
America Gets Even Fatter From 2015-2016
(Score: 2) by Phoenix666 on Wednesday October 25 2017, @03:06PM
That's exposition of Shakespearean proportions, but I agree with you. I don't know what McDonald's has done to adulterate their food, but it has become downright poisonous. It makes you sick when you eat it.
If a person is craving a burger, Five Guys or Bare Burger seem like better options these days.
Given my druthers, I'd like to see restaurants like the Flexit Cafe [facebook.com] in Ellsworth, Maine, or the Laughing Planet Cafe [laughingplanetcafe.com] in Portland, Oregon, become more widespread. Their food is delicious and it's made from healthy ingredients. Not expensive, either.
Washington DC delenda est.