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McDonald's is changing up its dollar menus:
The world's largest restaurant chain, facing heavy competition in the U.S., will launch a new value-priced menu nationally next year. The lineup will offer items for $1, $2 and $3, the company said on Tuesday.
[...] But McDonald's is adding the new menu from a position of strength. It has seen U.S. restaurant traffic grow for two consecutive quarters, following years of declines. With the new value lineup, the company is trying to lock in those gains, said Michael Halen, an analyst at Bloomberg Intelligence.
All-day breakfast, "premium" burger options, McCafes, dollar soft drinks, 2-for-$5 deals, and UberEATS delivery seem to have kept McDonald's strong amid changing consumer attitudes about fast food:
Aggressive U.S. promotions included $1 any-size soft drinks, $2 McCafe smoothies and espresso drinks and McPick 2 offers of two items for $5. The changes, part of a turnaround plan under CEO Easterbrook, came as McDonald's catches up with Chipotle, Wendy's Co and other chains that raised the bar for what consumers can expect from quick-serve restaurants.
McDonald's shares have climbed 65 percent since Easterbrook was named CEO in March 2015, well ahead of Wendy's 37 percent gain and nearly triple the S&P 500's rise over the same period.
Also at NYT.
Previously: All-Day Breakfast Boosts McDonald's Profits
America Gets Even Fatter From 2015-2016
(Score: 2) by Phoenix666 on Wednesday October 25 2017, @03:14PM (2 children)
In NYC animated menus are not needed to drive customers away from McDonald's. The poor quality of their food and skyrocketing prices, and the plethora of cheaper, better alternatives are enough. There are food trucks that are doing really interesting fusion menus. There are old-style food carts that don't pretty anything up, just great food at low prices, fast. There are burger restaurant alternatives like Shake Shack or Five Guys or Bare Burger.
Washington DC delenda est.
(Score: 3, Interesting) by Azuma Hazuki on Wednesday October 25 2017, @04:11PM (1 child)
I miss the halal street carts from NYC soooo much. They're not that much pricier than a decent size McD meal and you get way more, way cleaner, way healthier food if you're careful.
I am "that girl" your mother warned you about...
(Score: 2) by Phoenix666 on Wednesday October 25 2017, @05:56PM
Haha all we have to do to bribe my brother-in-law in Long Island to watch our kids for date night is bring him a gyro or falafel platter from those carts. $5. A Big Mac meal costs what now, $10?
The food truck rallies in Grand Army Plaza are still fun, too. Kimchi Tacos. Not quite the Japanese/Mexican fusion East Side Kings do in Austin, but a reasonable facsimile.
Washington DC delenda est.