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posted by Fnord666 on Monday October 30 2017, @06:27PM   Printer-friendly
from the gotta-get-them-views dept.

Apple fires iPhone X engineer after daughter's hands-on video goes viral

Apple has reportedly dismissed an engineer after his daughter's iPhone X hands-on video went viral on YouTube. Brooke Amelia Peterson published a vlog earlier this week, which included a trip to the Apple campus to visit her father and see an unreleased iPhone X. Peterson's video was quickly picked up by sites like 9to5Mac, and it spread even further on YouTube.

Peterson now claims her father has been fired as a result of her video. In a tearful video, Peterson explains her father violated an Apple company rule by allowing her to film the unreleased handset at Apple's campus. Apple reportedly requested that Peterson remove the video, but it was clearly too late as the content spread further and further.

From the follow-up video (at 2:14):

"He takes full responsibility for letting me film his iPhone X. Apple let him go. At the end of the day, when you work for Apple, it doesn't matter how good of a person you are. If you break a rule, they just have no tolerance. They had to do what they had to do. I'm not mad at Apple. I'm not gonna stop buying Apple products. Rules are in place for the happiness and for the safety of workers."

Will Mr. Peterson get sued if he tries to work somewhere else in Silicon Valley?

Also at Engadget.

Related: iPhone X screen repair: That'll be $275

Previously: Apple's New iPhone X will let You Control the Poo Emoji with Your Face
Apple and Belkin's $35 Dongle Brings 3.5mm Headphone Port Back to the iPhone
Apple Sued Over "Animoji" Trademark


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  • (Score: 3, Interesting) by goodie on Monday October 30 2017, @07:22PM (3 children)

    by goodie (1877) on Monday October 30 2017, @07:22PM (#589609) Journal

    "He takes full responsibility for letting me film his iPhone X. Apple let him go. At the end of the day, when you work for Apple, it doesn't matter how good of a person you are. If you break a rule, they just have no tolerance. They had to do what they had to do. I'm not mad at Apple. I'm not gonna stop buying Apple products."

    Seriously, I am supposed to think that this comes from the mouth of a teenage girl? I have a hard time believing that Apple would let you come in with a phone in a unit where the have the prototypes unless they need to build the hype around the product... Anyway this stinks so badly of a PR stunt to me that it's laughable...

    Rules are in place for the happiness and for the safety of workers

    You hear that Foxconn workers?

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  • (Score: 3, Insightful) by Anonymous Coward on Monday October 30 2017, @07:50PM (1 child)

    by Anonymous Coward on Monday October 30 2017, @07:50PM (#589618)

    "Have your daughter read this press release and we won't sue you for everything you've got."

  • (Score: 2) by RamiK on Monday October 30 2017, @09:08PM

    by RamiK (1813) on Monday October 30 2017, @09:08PM (#589685)

    Seriously, I am supposed to think that this comes from the mouth of a teenage girl?

    Sure. Straight out of the Hitlerjugend textbook.

    Slave mentality breeds slaves. The father was proud enough to bring his daughter to work in the worst tax-avoiding corporation in America that specializes in separating consumers from their money by selling closed-source proprietary plastic junk. They long since substituted their family values as well as their national, religious and tribal identities for corporate values. They're the advertisers that smoke and the coal miners that send their sons to take their place as their lungs turn black and they get sent home with no health insurance.

    Seeing how most of Silicon Valley is composed of the sorts whom think not wearing a tie to a 10 hours shift for just enough financial reward to send one own towards the same 10 years career-path is freedom and success, what did you expect?

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