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posted by Fnord666 on Monday October 30 2017, @06:27PM   Printer-friendly
from the gotta-get-them-views dept.

Apple fires iPhone X engineer after daughter's hands-on video goes viral

Apple has reportedly dismissed an engineer after his daughter's iPhone X hands-on video went viral on YouTube. Brooke Amelia Peterson published a vlog earlier this week, which included a trip to the Apple campus to visit her father and see an unreleased iPhone X. Peterson's video was quickly picked up by sites like 9to5Mac, and it spread even further on YouTube.

Peterson now claims her father has been fired as a result of her video. In a tearful video, Peterson explains her father violated an Apple company rule by allowing her to film the unreleased handset at Apple's campus. Apple reportedly requested that Peterson remove the video, but it was clearly too late as the content spread further and further.

From the follow-up video (at 2:14):

"He takes full responsibility for letting me film his iPhone X. Apple let him go. At the end of the day, when you work for Apple, it doesn't matter how good of a person you are. If you break a rule, they just have no tolerance. They had to do what they had to do. I'm not mad at Apple. I'm not gonna stop buying Apple products. Rules are in place for the happiness and for the safety of workers."

Will Mr. Peterson get sued if he tries to work somewhere else in Silicon Valley?

Also at Engadget.

Related: iPhone X screen repair: That'll be $275

Previously: Apple's New iPhone X will let You Control the Poo Emoji with Your Face
Apple and Belkin's $35 Dongle Brings 3.5mm Headphone Port Back to the iPhone
Apple Sued Over "Animoji" Trademark


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  • (Score: 5, Insightful) by FatPhil on Monday October 30 2017, @11:36PM (1 child)

    by FatPhil (863) <reversethis-{if.fdsa} {ta} {tnelyos-cp}> on Monday October 30 2017, @11:36PM (#589760) Homepage
    I worked for nokia, and people didn't just end up out of a job, some ended up in prison. Working for Freescale (selling a rebranded Moto codebase), we also had a zero-tolerance policy. Working for samsung, there was even a no-cameras-onsite policy, with tamperproof labels stuck on your phones every morning that you had to prove were still intact as you left. Apple's nothing special in this regard.
    --
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  • (Score: 2) by pkrasimirov on Tuesday October 31 2017, @08:16AM

    by pkrasimirov (3358) Subscriber Badge on Tuesday October 31 2017, @08:16AM (#589917)

    Knowing stories about how Jobs locked down the stage where iPhone 1 was going to be presented, this one looks like totally unusual behavior. So I'm suspecting it's staged. Maybe the guy wanted to retire anyway and the "new" iPhone needed a hype, so... staged!