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posted by martyb on Tuesday November 07 2017, @01:52PM   Printer-friendly
from the seems-to-be-appearance-over-substance dept.

For those wanting to be more charismatic, there is evidence that it is not such a magical, or imperceptible quality as it might first seem.

Most of it stems from the way we use words and how points are conveyed. For example, in one set of studies, Antonakis trained middle managers at a German company and MBA students to be perceived as more charismatic by using what he calls charismatic leadership tactics.

These are made up of nine core verbal tactics including metaphors, stories and anecdotes, contrasts, lists and rhetorical questions. Speakers should demonstrate moral conviction, share the sentiments of the audience they are targeting, set high expectations for themselves, and communicate confidence. Managers trained to use these tactics were rated as more competent, more trusted and able to influence others. MBA students who analysed recordings of themselves giving speeches, with these tactics in mind, ultimately gave new speeches that were rated as more charismatic.

“Margaret Thatcher was unbelievably charismatic because of her rhetoric and use of these tactics,” Antonakis says. Analysis of a speech the UK Prime Minister delivered to the Conservative Party Conference in 1980, known as ‘The lady’s not for turning’, highlighted her extensive use of many of these verbal tricks. Her speech was packed with metaphors, rhetorical questions, stories, contrasts, lists, and references to ambitious goals.

But it’s not just how you use words that is important. Body language, gestures, facial expressions and tone of voice contribute to emotional signalling too and should match the message you want to convey. “What you need to convey [is] the appropriate emotion to what you’re saying. You need to look credible so people will trust you, ” says Antonakis.

Top tips: shower, and ditch the Atari T-shirt.


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  • (Score: 3, Interesting) by Post-Nihilist on Tuesday November 07 2017, @11:40PM (2 children)

    by Post-Nihilist (5672) on Tuesday November 07 2017, @11:40PM (#593880)

    If you have a message to convey, forget about yourself and focus on how much you are believing it and others confidence inspiring toughs while you practice your discours. The when you do give your speech peoples are thinking that you have a good charisma and the are more receptive to your messages. You are the one who saw the need to lie.

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  • (Score: 0) by Anonymous Coward on Wednesday November 08 2017, @12:45AM

    by Anonymous Coward on Wednesday November 08 2017, @12:45AM (#593900)

    If a message needs deception to spread it isn't worth telling. It is a cheap tool of the shysters aka the politicians. Their goal is to increase their power. I see it as a lie since its what I see it most used for.

  • (Score: 0) by Anonymous Coward on Wednesday November 08 2017, @01:18PM

    by Anonymous Coward on Wednesday November 08 2017, @01:18PM (#594028)

    If you have a message to convey, forget about yourself and focus on how much you are believing it

    Just like Tony Blair: Someone who believes his own lies.