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posted by martyb on Friday November 17 2017, @12:13AM   Printer-friendly
from the BrickAndMortar++ dept.

Walmart is taking a bit of an nontraditional approach to boost sales ahead of Black Friday and Cyber Monday shopping events by raising prices for products sold online and discounting those same items in physical retail stores. According to The Wall Street Journal, the big-box store has quietly raised prices for household and food items such as toothbrushes, macaroni and cheese, and dog food on its website while the prices in stores remained the same. If there are price discrepancies between online and in-store purchases, Walmart will now highlight this on the product's web listing to encourage customers to buy them from their local stores.

It's all part of an effort to increase foot traffic as Walmart continues to compete with Amazon just about everywhere else.

[...] With the new pricing strategy, a twin-pack of Betty Crocker Hamburger Helper costs $3.30 on Walmart.com, but goes as low as $2.50 if purchased at a store in Illinois. The aim is to also help reduce processing costs and increase online sales margins, since driving customers to stores means less shipping costs for the retailer.

Source: https://www.theverge.com/2017/11/15/16655840/walmart-raising-online-prices-sales-store-traffic-amazon-competition


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  • (Score: 2) by frojack on Friday November 17 2017, @02:34AM

    by frojack (1554) on Friday November 17 2017, @02:34AM (#598041) Journal

    Just charge for shipping or allow free shipping for all items.

    Could be that this time of year that doesn't work so well. Roads, rail, and air shippers are swamped, stuff arrives
    late, gets lost, and shippers raise prices too

    Besides, if you go to Walmart they know you will buy more than a case of dog food once they get you in the store.
    Folks not living close or not having a car will pay the extra, but I suspect most others would just put off buying till the next time they drive in that direction.

    Games with prices have been going on forever. If you blacklisted every retailer that played them, pretty soon you'd be out back mixing dog food from the tripe left over from the deer you shot with the bow and arrow you carved from the tree you chopped down.

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