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posted by janrinok on Friday November 24 2017, @04:36AM   Printer-friendly
from the it-won't-go-away dept.

Archivist David Rosenthal asks on his blog, Has Web Advertising Jumped The Shark?.

He points out that there are four big problems with Web advertising as it currently exists: The bad guys love it, the readers hate it, the webmasters hate it too, and the advertisers find that it wastes money. He then goes into detail on each point and concludes that not only does everyone involved hate the system, but that it is causing actual harm to society.


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  • (Score: 3, Interesting) by MichaelDavidCrawford on Friday November 24 2017, @05:28AM (7 children)

    by MichaelDavidCrawford (2339) Subscriber Badge <mdcrawford@gmail.com> on Friday November 24 2017, @05:28AM (#600941) Homepage Journal

    a while back I learned that over a period of decades, two percent of the US GDP was spent on advertising. [citation needed] That remains constant despite that the number of web pages is growing without bound.

    Have a look of the "I quite my job for Adsense" thread over at webmasterworld. I did once; it worked really well for two years but then traffic to my article on legal music downloading plummeted due to the rise of commercial - and more-widely known - legal music downloading services such as iTunes. I had two $5000 months with an average of $3500 per month.

    I have been unable to come anywhere close to that again and long ago gave up trying.

    Whenever someone gets the bright idea to dump their life savings into a website, they are dismayed to find that the slices of the advertising revenue pie just got a little narrower. To increase - hopefully - the effectiveness of the ads and so generate more money, the ads get increasingly shrill and difficult to avoid.

    I got those two $5000 months with just two 100x500 vertical ad units on just one web page. Remember the standard banner ad size of 468x60? Oh those were the days.

    At the same time, advertisers need to move product but they really can't spend more than that two percent. So they spend less and less on ads that they too render increasingly obtrusive.

    This is all going to collapse when direct mail makes its comeback, which I predict will be soon. I myself intend to test direct mail in 2018.

    --
    Yes I Have No Bananas. [gofundme.com]
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  • (Score: 1, Informative) by Anonymous Coward on Friday November 24 2017, @05:43AM

    by Anonymous Coward on Friday November 24 2017, @05:43AM (#600947)

    "I quite my job for Adsense"

    Yeah. Dolphin Pussy.
    We ain't fucking with no ad sharks.
    We fucking a whole lotta tight cetaceans tho.

  • (Score: -1, Troll) by Ethanol-fueled on Friday November 24 2017, @05:51AM (5 children)

    by Ethanol-fueled (2792) on Friday November 24 2017, @05:51AM (#600952) Homepage

    Have you ever sucked a man's dick for money?

    Do you want to?

    • (Score: 0) by Anonymous Coward on Friday November 24 2017, @05:54AM (2 children)

      by Anonymous Coward on Friday November 24 2017, @05:54AM (#600953)

      For a 100 billion US dollars, I'd suck a healthy man's dick.

      I bet you would, too.

      • (Score: -1, Redundant) by Anonymous Coward on Friday November 24 2017, @06:17AM (1 child)

        by Anonymous Coward on Friday November 24 2017, @06:17AM (#600960)

        So, you're a cocksucker and a whore. The only question left is, what is your real price?

        • (Score: 1, Informative) by Anonymous Coward on Friday November 24 2017, @06:40AM

          by Anonymous Coward on Friday November 24 2017, @06:40AM (#600971)

          It has to be $50. I just did a dum job for $50. $50 a night is enough to pay rent and buy food. But it is more like $50 an hour, 7 hours a week. Suck the dick.

    • (Score: 0) by Anonymous Coward on Friday November 24 2017, @04:54PM

      by Anonymous Coward on Friday November 24 2017, @04:54PM (#601074)

      ET has no dick. He is just a cunt.

    • (Score: 2) by MichaelDavidCrawford on Friday November 24 2017, @07:38PM

      by MichaelDavidCrawford (2339) Subscriber Badge <mdcrawford@gmail.com> on Friday November 24 2017, @07:38PM (#601125) Homepage Journal

      Filter error: comment too short

      --
      Yes I Have No Bananas. [gofundme.com]