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Archivist David Rosenthal asks on his blog, Has Web Advertising Jumped The Shark?.
He points out that there are four big problems with Web advertising as it currently exists: The bad guys love it, the readers hate it, the webmasters hate it too, and the advertisers find that it wastes money. He then goes into detail on each point and concludes that not only does everyone involved hate the system, but that it is causing actual harm to society.
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Discussion: Has Web Advertising Jumped The Shark?
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There will be big changes for you but you will be happy.
(Score: 1, Insightful) by Anonymous Coward on Friday November 24 2017, @03:30PM
That's an issue, but I think the bigger issue is that online ads are mostly by people that don't understand marketing very well. The ads mostly neglect to offer the intended customer with something that they're likely to value because they're too busy cyberstalking to realize that what I'm typing into the search engine now is more likely to be what I'm looking for than something that I put into my shopping cart yesterday. Seeing it pop up all over the internet after I decided not to buy it isn't going to convince me to buy it.
It's fairly well established that if you want somebody to buy something, they need to like and trust both you and the company you work for. The product or service has to fill a need, desire or eliminiate a pain point and the customer has to be ready to buy it. If those things aren't met, then you're wasting your time adverstising.
Lastly, the ads themselves are a massive security problem that deliberately slow the browsing experience. Nobody in their right mind allows ads to run on their system because it's such a horrible experience. The ads make noises without permission, they go to great lengths to distract from what I'm doing on the site and they often times crash the browser because they're using fancy scripts to be more annoying.