Archivist David Rosenthal asks on his blog, Has Web Advertising Jumped The Shark?.
He points out that there are four big problems with Web advertising as it currently exists: The bad guys love it, the readers hate it, the webmasters hate it too, and the advertisers find that it wastes money. He then goes into detail on each point and concludes that not only does everyone involved hate the system, but that it is causing actual harm to society.
(Score: 4, Interesting) by sjames on Friday November 24 2017, @08:45PM
I suspect more people than you think are installing ad blockers based on the increasing number of sites that go to the trouble of adding ad-block detection.
Those beg screens to disable ad-blocking crack me up. I'm NOT running an adblocker, I'm running Privacy Badger. If they weren't trying to dart and tag me like a wild bear or feed me malware their ads would show just fine. It's like a burglar "politely" asking me to not lock my door and crying about how I'm damaging the local economy by locking him out.
As for the rest of advertising, they too are their own worst enemy. Their continuing charge to cover every exposed surface with ads has turned them into noise that gets filtered out.