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posted by martyb on Friday December 01 2017, @11:42PM   Printer-friendly
from the Hello-Mr.-Yakamoto dept.

Intel wants to make your autonomous car rides more entertaining

To that end, Intel announced on Wednesday at the 2017 LA Auto Show that it will partner with Warner Bros. to develop "in-cabin, immersive experiences in autonomous vehicle (AV) settings," according to the company's press release. They're calling it the AV Entertainment Experience. Essentially, not only will passengers be able to watch movies, TV shows or play games on their mobile devices while their autonomous vehicles are driving, they'll eventually engage with fully immersive VR and AR experiences as well.

So get ready for the advertising:

It's also the first indication that the future of driving will be chockablock with advertising. We're used to seeing ads on the side of the road while driving, or hearing commercials on our radios. But the idea that brands will be competing for space on the screens inside our vehicles — or on the windshields of the vehicles themselves — may not sit well with some people, especially if they aren't afforded a chance to block or mute these ads. It might be too early to start worrying about the manipulation of self-driving cars to sell us more stuff, but that doesn't mean advertisers aren't already devising ways to do just that.

[...] "Get ready for your car to become yet another 'screen' where publishers and advertisers compete for your attention," says a new report from Forrester Research entitled "Autonomous Vehicles Will Reshape the Global Economy" (via MarTech Today). "Don't be surprised," the report warns, "when you start to see big brands sponsoring your rides: 'This trip is brought to you by the champagne of beers — Miller High Life.'"


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  • (Score: 3, Insightful) by Runaway1956 on Saturday December 02 2017, @03:20AM (4 children)

    by Runaway1956 (2926) Subscriber Badge on Saturday December 02 2017, @03:20AM (#604135) Journal

    All the sheeple will want this crap. Parents will think it's great, because it occupies the kids. Everyone will just dive into whatever immersive reality is offered. And, of course, if/when the car actually crashes, the clueless fools within will have no idea what happened. Passersby won't even notice them, because they are also immersed in one hell or another. How do we define dystopia? Why are they even going to build cars for the sheeple? Why not just hook them up directly, brainstem to computer, and make the sheeple THINK that they are riding in a car, on the way to some destination? That will be a lot cheaper than burning gasoline, or electricity to propel their bodies down the highway.

    Someone above said "Matrix"?

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  • (Score: 0) by Anonymous Coward on Saturday December 02 2017, @03:44AM (1 child)

    by Anonymous Coward on Saturday December 02 2017, @03:44AM (#604137)

    https://www.roadtovr.com/facebook-ceo-mark-zuckerberg-ar-augmented-reality-five-to-ten-years-timeline-vr-virtual-reality/ [roadtovr.com]
    Check the picture in header. Whole room of dumb fucks while master walks around happy.

    • (Score: 0) by Anonymous Coward on Saturday December 02 2017, @05:52AM

      by Anonymous Coward on Saturday December 02 2017, @05:52AM (#604146)

      Yeah,vr is cool but I'm not a fan of the mic with questionable controls and the direct "looking at this" data harvesting. Open source at the least you fucks!!!

  • (Score: 2) by Knowledge Troll on Saturday December 02 2017, @07:21PM (1 child)

    by Knowledge Troll (5948) on Saturday December 02 2017, @07:21PM (#604359) Homepage Journal

    Isn't it generally considered better to be limp in a car accident instead of clinched up such is the natural reaction of the human when encountering a life threatening situation? You might be better off from an injury standpoint completely ignorant of the impending collision. Yes that would be a fucking terrible surprise but that doesn't mean knowing about it when you have no control of the situation is any better.

    I'm not a fan of the robot car or being blinded to the outside while being inside of it either but I'm not sure your argument is valid.

    • (Score: 2) by Runaway1956 on Sunday December 03 2017, @12:51AM

      by Runaway1956 (2926) Subscriber Badge on Sunday December 03 2017, @12:51AM (#604487) Journal

      You're perfectly right about being tensed up for an impact. But, my reasoning goes more along the lines that an alert occupant of a doomed vehicle might take actions to prevent the accident.

      Of course, that's foolish if there are no controls to be taken over. No steering wheel, no brakes, no emergency stop, no nothing. The computer controls everything, so all you can do is ride that car through the gates of hell. I'm not a fan of bailing out of a moving vehicle*, but maybe breaking a window and bailing is preferable to riding into some situations.

      *I've actually had conversations with truck drivers about bailing from a bad situation. I think all of them who advocate doing so were crazy. Their reasoning and/or excuse making were all off, IMO.