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posted by martyb on Tuesday December 19 2017, @10:15AM   Printer-friendly
from the dont-track-me-while-i'm-tracking-you dept.

wired runs this story on how 'email open' tracking is becoming more ubiquitous than someone would like

"I JUST CAME across this email," began the message, a long overdue reply. But I knew the sender was lying. He’d opened my email nearly six months ago. On a Mac. In Palo Alto. At night.
I knew this because I was running the email tracking service Streak, which notified me as soon as my message had been opened.
...
There are some 269 billion emails sent and received daily. That’s roughly 35 emails for every person on the planet, every day. Over 40 percent of those emails are tracked, according to a study published last June by OMC, an “email intelligence” company that also builds anti-tracking tools.
The tech is pretty simple. Tracking clients embed a line of code in the body of an email—usually in a 1x1 pixel image, so tiny it's invisible, but also in elements like hyperlinks and custom fonts.
...
But lately, a surprising—and growing—number of tracked emails are being sent not from corporations, but acquaintances. “We have been in touch with users that were tracked by their spouses, business partners, competitors,” says Florian Seroussi, the founder of OMC. “It's the wild, wild west out there.”
According to OMC's data, a full 19 percent of all “conversational” email is now tracked.

I STUMBLED UPON the world of email tracking last year, while working on a book about the iPhone and the notoriously secretive company that produces it. I’d reached out to Apple to request some interviews, and the PR team had initially seemed polite and receptive. We exchanged a few emails. Then they went radio silent. Months went by, and my unanswered emails piled up. I started to wonder if anyone was reading them at all.

That’s when, inspired by another journalist who’d been stonewalled by Apple, I installed the email tracker Streak. It was free, and took about 30 seconds. Then, I sent another email to my press contact. A notification popped up on my screen: My email had been opened almost immediately, inside Cupertino, on an iPhone. Then it was opened again, on an iMac, and again, and again. My messages were not only being read, but widely disseminated
...
I wrote Cook a lengthy email detailing the reasons he should join me for an interview. When I didn’t hear back, I drafted a brief follow-up, enabled Streak, hit send. Hours later, I got the notification: My email had been read. Yet one glaring detail looked off. According to Streak, the email had been read on a Windows Desktop computer.
...
IF TIM COOK is a closet Windows user (who knows! Maybe his Compaq days never fully rubbed off) or even if he outsources his email correspondence to a firm that does, then it’s a fine example of the sort of private data email tracking can dredge up even on our most powerful public figures.
...
"During the 2016 election, we sent a tracked email out to the US senators, and the people running for the presidency," Seroussi says. "We wanted to know, were they doing anything about tracking? Obviously, the answer was no. We typically got the location of their devices, the IP addresses; you could pinpoint almost exactly where they were, which hotels they were staying at."

Time to get back to Pine.


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  • (Score: 1, Informative) by Anonymous Coward on Tuesday December 19 2017, @03:28PM (1 child)

    by Anonymous Coward on Tuesday December 19 2017, @03:28PM (#611819)

    Even Outlook blocks this, FFS, and has for years.

    If your e-mail client downloads tracking images, it's time to take it out behind the barn and finish it off.

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  • (Score: 0) by Anonymous Coward on Tuesday December 19 2017, @04:44PM

    by Anonymous Coward on Tuesday December 19 2017, @04:44PM (#611858)

    no, you should send the installer (for that email program) to your worst enemy : )