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Google Chrome will soon begin blocking all ads (including those served by Google) on websites that repeatedly include certain "non-compliant" (annoying) ads:
In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads "starting in early 2018." Now the company has committed to a date: Chrome's built-in ad-blocker will start working on February 15, 2018.
[...] Google this year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers — full-page ad interstitials, ads that unexpectedly play sound, and flashing ads are all banned. Yesterday, the coalition announced the Better Ads Experience Program, which provides guidelines for companies using the Better Ads Standards to improve users' experience with online ads.
[...] The hope is that Chrome's built-in ad blocker will stymie the usage of other third-party ad blockers that block all ads outright. Google has noted in the past that ad blockers that do not discriminate hurt publishers that create free content (like VentureBeat) and threaten "the sustainability of the web ecosystem." Despite the fact that Google makes the vast majority of its revenue from ads, the company sees its selective ad blocker as the natural evolution of pop-up blockers.
Also at Engadget, Variety, and 9to5Google.
Previously: Google Preparing to Filter "Unacceptable Ads" in 2018
(Score: 1) by Gault.Drakkor on Wednesday December 20 2017, @01:52AM (1 child)
Some people are willing to pay for advertising. People are willing to be paid to display advertising. Some advertising has been proven to have positive return on investment.
Even if all advertising(drugs/guns/___) is banned/illegal, we will still observe advertising(drugs/guns___). Because there is demand for that sort of thing. Advertising is an x billion dollar industry. Do you want those x dollars going into vanilla/tolerable ads? Or do you want it funding the next generation of the advertising arms race?
If advertisers are not given a legit outlet, we are likely to face/experience the most nasty advertisements that you can't possibly want to image forcing there way in to your thoughts somehow.
(Score: 2) by Reziac on Thursday December 21 2017, @06:16AM
One of the big advertisers (Proctor & Gamble? someone on that scale, anyway) lately experimented with halting internet ads, and discovered.... no difference in sales.
I wonder how long before everyone realises the only ones benefiting from these ads are the marketing agencies??
And there is no Alkibiades to come back and save us from ourselves.